Great for

• Build and manage shopping campaigns
• Interface is clean and easy to use
• You can import Google Analytics data to create reports within Optmyzr
• Automates optimizations for keywords, bids, display network, shopping ads (PLAs), and ads
• A/B testing and reporting tool is built into Optmyzr
• Forecast and manage campaign budgets

Be aware that

• No paid social integration, sole focus is on paid search