GrowthSupermarket compares:

PPC Optimization & Reporting Tools

If you’re just starting out, knowing where and how to optimize your campaigns can be difficult to decipher from the firehose of data that PPC campaigns generate. On the other end, highly sophisticated PPC accounts require constant and minute adjustments constantly. These tools will help you automate routine optimization tasks to ensure you’re getting the most out of your budgets.

Page Editor

Last Updated March 15, 2019

Byron Tassoni-Resch

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 120 hours researching PPC Management Tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

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100% FREE For Everyone

Editors Rating

?

Ease of Use

4.5

Price

5

Customer Support

4.5

Features

4

4.5 out of 5

Visit Site Read our Review

Adzooma

IN A NUTSHELL

Adzooma is an online advertising platform that is disrupting the digital marketing space by helping businesses grow through a suite of smart, powerful, and easy-to-use advertising tools and education.

PRICING

Start using Adzooma Essential for Free. Upgrade to Adzooma Plus for more advanced features for £69/$99 per month.

KEY FEATURES

Adzooma Essentials is 100% free for everyone. No credit card needed!
Monitor, track and optimize your Google, Facebook and Microsoft Ads from a single dashboard
Remove manual time consuming tasks associated with Paid Ads with innovative rule based automation
Personalized reporting shows what’s worked and where you should focus your attention next

Great for

See how you stack up against the competition with Adzooma's Online Business Score
Step-by-step checklists show you what to do next to get your business moving
Maximise your online visibility and website traffic with easy-to-follow SEO reports and recommendations
Successfully manage and optimize multiple Google Ads, Facebook Ads and Microsoft Ads accounts in just minutes a day.
Save time, reduce wasted spend, increase reach and maximize your returns on investment.
For all levels of marketing experience. Even those with Zero Online Marketing Knowledge!

Be aware that

You’ll need to link up your advertising accounts to Adzooma to benefit from this service
So far, only integrated with the three major platforms, not any of the smaller ones

SCREENSHOTS

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First month free

Editors Rating

?

Ease of Use

4.5

Price

4.5

Customer Support

4

Features

4

4.3 out of 5

Visit Site Read our Review

Opteo

IN A NUTSHELL

Opteo is a simplified yet powerful Google Ads management and optimization tool designed for Google Ad agencies and Google Ad managers.

PRICING

Accounts start from $97 per month

KEY FEATURES

Receive over 30+ improvement type notifications
Manage keyword bids
Monitor and diagnose account issues in real time
Opeto Scorecards provide in-depth Google Ads audits in minutes

Great for

Monitoring and diagnosing performance issues accurately and in real time.
Automatically detect landing page errors
Create and upload SKAGs
Optimize and manage display campaigns
Explore segments to find the most profitable areas within an account
Check scorecards to get a high-level understanding of account performance
Integrate with Slack and get Improvements and Alerts delivered to your inbox
Allocate budget to high performing ads using smart statistical analysis based on Click Through Rate and Conversions

Be aware that

You are limited to connecting 25 accounts if you are on the entry level account
Only works with Google Ads. Opteo do not offer Facebook, Instagram or Microsoft Ads integrations.

SCREENSHOTS

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Editors Rating

?

Ease of Use

4

Price

4

Customer Support

4

Features

3.5

3.9 out of 5

Visit Site Read our Review

Adalysis

IN A NUTSHELL

Adalysis has 20+ tools for PPC optimization, insights, management and testing

PRICING

Accounts start from $99 per month

KEY FEATURES

40+ automatic account checks
Ad testing dashboard summary
20+ account management tools
Customizable templates and reports

Great for

Adalysis will automatically run tests and only inform you when there is an action required
Automatically create A/B ad copy tests
Create customizable Google Data Studio reports
Automatically checks for broken landing pages and will notify you if it's found one
You can create a to-do list directly in Adalysis so you can keep track of what you need to do
Track you quality score results and get hints on how to improve them

Be aware that

Can't analyse ad tests for longer than 180 days

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Optmyzr

IN A NUTSHELL

Optmyzr gives advertisers and agencies tools to automate PPC account management. Our One-Click Optimizations™, Data Analysis and Reporting solutions will save you hundreds of hours each month

PRICING

Accounts start from $249 per month

KEY FEATURES

Create and upload SKAG's
Get access to Enhanced Scripts
Shopping campaign builder tool
One click optimization feature

Great for

Build and manage shopping campaigns
Interface is clean and easy to use
You can import Google Analytics data to create reports within Optmyzr
Automates optimizations for keywords, bids, display network, shopping ads (PLAs), and ads
A/B testing and reporting tool is built into Optmyzr
Forecast and manage campaign budgets

Be aware that

No paid social integration, sole focus is on paid search

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Visit Site Read our Review

AdStage

IN A NUTSHELL

Powering paid marketers with closed-loop reporting and automation. AdStage is connecting paid media marketers to the data they need to analyze, automate, and report on their PPC and paid social campaigns

PRICING

Accounts start from $749 per month

KEY FEATURES

Manage search and social campaigns within one platform
Automate and create custom reports
Create performance dashboards

Great for

Create and schedule automated reports
Create and manage optimization automated rules
Have a single location to export your data from
Integrates with most digital ad platforms
Create white label reports
Use pre-built reporting templates to help you get started
Keep your creatives fresh and fight ad fatigue by automatically rotating or scheduling new ads
Always know how your campaigns are performing by monitoring your accounts 24/7 with triggered email alerts

Be aware that

Some of the other platforms have a lower cost per month

MORE

Manage your PPC budget

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Shape

IN A NUTSHELL

Shape provides agencies and companies with powerful tools to take control of PPC spend. Never worry about pacing or over/underspend again

PRICING

Basic tier is free. Paid accounts start from $299 per month

KEY FEATURES

PPC Budget management platform
Create automated rules which stop your account from overspending

Great for

Tracking AdWords and Bing account spend and adjusting budgets month on month depending on previous months spend
Adjusts budget targets by moving over/underspend from one cycle to the next
Detects and adds newly created campaigns to Shape budgets
There is no user limit, you can add your entire team to your Shape account
Create automated alerts to inform you if you account is under or over spending

Be aware that

The free tier is limited to tracking the budget of 1 account

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Editors Rating

?

Ease of Use

4

Price

4

Customer Support

4

Features

4

4 out of 5

Visit Site Read our Review

WordStream

IN A NUTSHELL

Wordstream is one of the leading online marketing software tools for managing PPC ads and optimizing the digital infrastructure of your business.

PRICING

Accounts start from $49 per month

KEY FEATURES

Wordstream employs paid keyword optimization to help you find the most effective keywords to drive relevant traffic to your website
Ad and Conversion Tracking tracks the effectiveness of ads and which ads or campaigns are receiving the most clicks and conversions
Ads can be created as well as edited on Wordstream’s interface. Manage and upload bulk ads on multiple platforms

Great for

Bid Rules enable users to set rules to minimize pay per click costs or maximize conversions from keyword
Attribution function is able to track the click pathway of users visiting your site and whether they convert to customers
Notifications will alert you to changes in key performance indicators on your platform. Alerts are automated and fully customizable

Be aware that

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AdHawk

IN A NUTSHELL

AdHawk uses machine learning to make managing your Google AdWords and Facebook campaigns easier

PRICING

Contact AdHawk in order to receive a quote

KEY FEATURES

Manage Google AdWords and Facebook campaigns within one account
Receive optimization notifications when they are found

Great for

Combine search and social performance data
One-click optimization feature
Ger real-time reporting for your AdWords and Facebook campaigns
Email support is available 24/5

Be aware that

Designed for small to medium sized accounts

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Karooya

IN A NUTSHELL

Cut down Google AdWords & Bing Ads spend by 10-20% with negative keywords tool in just a few minutes

PRICING

One time fee starts from $100

KEY FEATURES

Negative keyword recommendations
Reports with historical data

Great for

Analyse search term reports for negative keyword recommendations
Account campaign and ad-group level recommendations
Receive recommendations for 'similar negative keywords' based on your existing negative keywords, they will be close variants that you want to block as well

Be aware that

The platform only recommends negative keywords, doesn't offer any other services

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