Great for

• Manage audiences across search and social
• Create dynamic ads for social and display campaigns
• Automate budget allocation across campaigns
• Clone your Google campaigns to reach customers on Bing, Yahoo, and Baidu
• Deliver shopping ads that support a more engaging search experience by including product details, images, and pricing
• Manage your shopping campaigns on Google and Bing through Marin

Be aware that

• The PPC bidding tool adjusts bids on an ad group level, not a keyword level