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PPC Bidding Platforms

If every PPC account has multiple campaigns, and each campaign has dozens (or sometimes hundreds) of search terms – manually adjusting each bid becomes an impossible task. These tools deploy algorithms to make your bidding much more efficient.

Kenshoo

The leading agile marketing technology company

PRICING

Contact Kenshoo in order to get a quote

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Key Features

  • PPC bid management through Machine Learning
  • Manage search and social campaigns through one platform

Great for

  • Keep track of multiple social campaigns on one platform
  • Manage changes on multiple search engines, including Google, Bing and Yahoo
  • Manage your budgets across multiple campaigns and channels on a single platform
  • Save time by mirroring campaigns to new locales
  • Track cross-channel conversions – including online and offline performance
  • Receive dashboards and industry benchmarks and use the insights to inform your strategic decisions

Be aware that

  • Doesn't support video campaign management through the Kenshoo platform
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Quanticmind

With our Search and Social products enterprise marketers can see a 30-40% uptick in performance over other bid management tools

PRICING

Contact Quanticmind in order to get a quote

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Key Features

  • Designed to manage search and shopping campaigns
  • Create forecasting models based on past performance

Great for

  • Use machine learning technology to optimize your search and shopping campaigns
  • Import offline conversion data to attribute to online campaigns
  • Optimize long-tail bidding through natural language processing and semantic distance modeling to clearly predict keyword value
  • Create ad and landing page tests within the Quanticmind platform
  • Create and share performance reports
  • Maximize your shopping campaigns by filtering out broken links, improper product titles, or poorly performing products

Be aware that

  • Doesn't include social campaign management
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Marin Software

The ad management platform designed for your goals

PRICING

Contact Marin in order to get a quote

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Key Features

  • Cross channel campaign management
  • Create and manage dynamic ads
  • Bid management through Machine Learning capabilities

Great for

  • Manage audiences across search and social
  • Create dynamic ads for social and display campaigns
  • Automate budget allocation across campaigns
  • Clone your Google campaigns to reach customers on Bing, Yahoo, and Baidu
  • Deliver shopping ads that support a more engaging search experience by including product details, images, and pricing
  • Manage your shopping campaigns on Google and Bing through Marin

Be aware that

  • The PPC bidding tool adjusts bids on an ad group level, not a keyword level
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SearchForce

The paid search & social media platform

PRICING

Contact SearchForce in order to get a quote

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Key Features

  • Automated bid management
  • Create dynamic ads
  • Create reports and track revenue

Great for

  • Access their professional services team
  • Many of the same features as the larger bid management platforms at a lower cost
  • Manage search and social campaigns within one platform
  • Create and scale dynamic ads

Be aware that

  • The platform has a learning curve before you get the most out of it
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Acquisio

Acquisio is a performance media solution that enables digital marketers to optimize their search campaigns and report on social, mobile and display initiatives

PRICING

Contact Acquisio in order to get a quote

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Key Features

  • Fast bid adjustment system
  • Budget management for multiple channels and campaigns

Great for

  • Bids can be automatically adjusted every 30 minutes
  • Reporting and monitoring can be automated
  • Build and optimize your social campaigns through Acquisio
  • Get access to Acquisio's programmatic trading desk for your display campaigns
  • Create dynamic social and display campaigns
  • You can choose to build your landing pages through Acquisio

Be aware that

  • Doesn't include shopping campaigns for Bing
  • Doesn't include multichannel attribution modeling
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Optmyzr

Optmyzr gives advertisers and agencies tools to automate PPC account management

PRICING

Accounts start from $249

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Key Features

  • Created for the small to medium sized businesses
  • Create automatic bid adjustment rules

Great for

  • Use aggregate data to create bid adjustment rules
  • Set bids for shopping campaigns based on automated rules
  • Use offline data to create bid adjustment rules

Be aware that

  • Doesn't use machine learning to optimize bid management
  • Doesn't include social campaigns
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