GrowthSupermarket compares:

PPC Bidding Platforms

If every PPC account has multiple campaigns, and each campaign has dozens (or sometimes hundreds) of search terms – manually adjusting each bid becomes an impossible task. These tools deploy algorithms to make your bidding much more efficient.

Page Editor

Last Updated November 25, 2018

Byron Tassoni-Resch

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 105 hours researching PPC Bidding platforms. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

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Kenshoo

IN A NUTSHELL

The leading agile marketing technology company

PRICING

Contact Kenshoo in order to get a quote

KEY FEATURES

PPC bid management through Machine Learning
Manage search and social campaigns through one platform

Great for

Keep track of multiple social campaigns on one platform
Manage changes on multiple search engines, including Google, Bing and Yahoo
Manage your budgets across multiple campaigns and channels on a single platform
Save time by mirroring campaigns to new locales
Track cross-channel conversions – including online and offline performance
Receive dashboards and industry benchmarks and use the insights to inform your strategic decisions

Be aware that

Doesn't support video campaign management through the Kenshoo platform

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Quanticmind

IN A NUTSHELL

With our Search and Social products enterprise marketers can see a 30-40% uptick in performance over other bid management tools

PRICING

Contact Quanticmind in order to get a quote

KEY FEATURES

Designed to manage search and shopping campaigns
Create forecasting models based on past performance

Great for

Use machine learning technology to optimize your search and shopping campaigns
Import offline conversion data to attribute to online campaigns
Optimize long-tail bidding through natural language processing and semantic distance modeling to clearly predict keyword value
Create ad and landing page tests within the Quanticmind platform
Create and share performance reports
Maximize your shopping campaigns by filtering out broken links, improper product titles, or poorly performing products

Be aware that

Doesn't include social campaign management

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Marin Software

IN A NUTSHELL

The ad management platform designed for your goals

PRICING

Contact Marin in order to get a quote

KEY FEATURES

Cross channel campaign management
Create and manage dynamic ads
Bid management through Machine Learning capabilities

Great for

Manage audiences across search and social
Create dynamic ads for social and display campaigns
Automate budget allocation across campaigns
Clone your Google campaigns to reach customers on Bing, Yahoo, and Baidu
Deliver shopping ads that support a more engaging search experience by including product details, images, and pricing
Manage your shopping campaigns on Google and Bing through Marin

Be aware that

The PPC bidding tool adjusts bids on an ad group level, not a keyword level

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SearchForce

IN A NUTSHELL

The paid search & social media platform

PRICING

Contact SearchForce in order to get a quote

KEY FEATURES

Automated bid management
Create dynamic ads
Create reports and track revenue

Great for

Access their professional services team
Many of the same features as the larger bid management platforms at a lower cost
Manage search and social campaigns within one platform
Create and scale dynamic ads

Be aware that

The platform has a learning curve before you get the most out of it

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Acquisio

IN A NUTSHELL

Acquisio is a performance media solution that enables digital marketers to optimize their search campaigns and report on social, mobile and display initiatives

PRICING

Contact Acquisio in order to get a quote

KEY FEATURES

Fast bid adjustment system
Budget management for multiple channels and campaigns

Great for

Bids can be automatically adjusted every 30 minutes
Reporting and monitoring can be automated
Build and optimize your social campaigns through Acquisio
Get access to Acquisio's programmatic trading desk for your display campaigns
Create dynamic social and display campaigns
You can choose to build your landing pages through Acquisio

Be aware that

Doesn't include shopping campaigns for Bing
Doesn't include multichannel attribution modeling

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Optmyzr

IN A NUTSHELL

Optmyzr gives advertisers and agencies tools to automate PPC account management

PRICING

Accounts start from $249

KEY FEATURES

Created for the small to medium sized businesses
Create automatic bid adjustment rules

Great for

Use aggregate data to create bid adjustment rules
Set bids for shopping campaigns based on automated rules
Use offline data to create bid adjustment rules

Be aware that

Doesn't use machine learning to optimize bid management
Doesn't include social campaigns

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