Great for

• Monitor competitors who are bidding on your branded terms
• Content monitoring for partners and affiliates
• Identify ad copy, keyword and brand violations
• Hourly crawling increased the likelihood of catching infractions
• Set up custom alerts to get critical information to the right people
• Monitor SEM, SEO, landing pages, Twitter, blogs and display ads on mobile and desktop
• Automatically submit violations with all the required documentation to insure a high response rate from the search engines

Be aware that

• The entry account tier only includes 250 keywords