Click fraud was estimated to cost advertisers over $16 Billion in 2017. Compare these tools to help you block fraudulent clicks and save your budget.
Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.
ClickCease prevents competitors and bots from depleting your PPC advertising budget
Accounts start from $15 per domain per month
PPC Protect stops click fraud on your PPC campaigns. Automated and easy protection set up in three clicks giving you more leads, saving you money and allowing you sell more through PPC
Accounts start from $29 per domain per month
Click Fraud is a growing problem for PPC advertisers. Click Guardian is an effective click fraud monitor that automatically blocks competitors, bots and excessive clicking on your paid ads.
Accounts start from £5 per month
PPC Click Fraud Monitoring and Detection
Accounts start from $29 per month
You’ve spent weeks optimizing your campaigns and pushing traffic to your website, but for some reason, a portion of your traffic just doesn’t seem to be converting no matter how you adjust your campaigns. Users click your ads, then immediately bounce off your website – which just doesn’t make any sense, and is costing your business a substantial portion of your marketing budget. What’s going on?
If this sounds familiar, you are likely experiencing click fraud – a worldwide problem that can affect up to 1 in 5 clicks in paid media campaigns across nearly ad platform.
But what is it exactly? Essentially, click fraud is when a bad actor (either an individual or a malicious script) exploits online advertisers by repeatedly clicking on pay-per-click (PPC) advertisements to generate fraudulent charges. Click fraud drives up advertising budgets, lowers conversion rates, and messes with user data collection and can skew results.
Click fraud can be perpetrated in one of two ways: the first is through an automated manner, usually involving junk bot traffic or scripting; the second is manual fraud perpetrated by actual humans.
So who stands to gain from committing click fraud? Believe it or not, quite a few people – which is why it is important to stay vigilant against this fraudulent and expensive trend. Click fraud is most often committed by:
Competitors: Competitors can use a range of blackhat tactics to drum up costly, worthless traffic. The simplest one is simply searching and clicking on your ads, but in some particularly competitive sectors companies can contract agencies to click on your ads – draining your budget and wasting your money.
Customers: When navigating to your website, some customers repeatedly search and click on your branded ads – even if they’ve already converted. More often than not, this isn’t malicious (but can be if you’ve got a savvy, disgruntled customer).
Publishers: This is only applicable if you’re running display campaigns – but some webmasters click on your display ads (on their websites) in order to fraudulently increase their ad revenue.
According to a report conducted by Bloomberg, fake traffic cost advertisers $6.3 billion in 2015, and some industries are affected more than others. The report goes on to detail which industries receive a higher proportion of bot traffic: Finance (22%), Family (28%), Food (16%), and Travel (11%).
However, tools exist that can screen traffic and judge its quality, and help reduce the impact of click fraud on your campaigns and business.
There’s a number of tools that can help you prevent click fraud from sapping away at your advertising budgets.
ClickCease, PPC Protect, and ClickGuardian are just a few industry leaders that can dramatically decrease the amount of bot traffic impacting your campaigns. These tools have extremely useful features – including automatic IP blocking from known fraudulent websites, email alerts, and automated traffic reports.
Many of these tools can be configured in just a few steps, and don’t require any installation at all.
Click fraud is a growing issue amongst digital advertisers, and it can impact up to 30% of your PPC budgets if left unaddressed. Rather than let your competitors or fraudulent webmasters sponge up your budgets, it pays to be prepared.
If you’re concerned about click fraud impacting your campaigns, consider signing up for the click fraud detection tools above. Some tools have free trials available, which should help you gauge just how much of your traffic is being impacted by bot traffic. Before purchasing any tool, be sure to review all its features to make sure it’s the right fit for your business.