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GrowthSupermarket compares:

Click Fraud Detection Tools

Click fraud was estimated to cost advertisers over $16 Billion in 2017. Compare these tools to help you block fraudulent clicks and save your budget.

?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor
Last Updated November 25, 2018
Photo of byron-tassoni-resch
Byron Tassoni-Resch

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 45 hours researching Click Fraud Detection Tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.
Automatically detect click fraud
Editors Rating
?
Ease of Use
4.5
Price
5
Customer Support
4
Features
4.5
4.5 out of 5
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ClickCease

IN A NUTSHELL

ClickCease prevents competitors and bots from depleting your PPC advertising budget

PRICING

Accounts start from $15 per domain per month

KEY FEATURES

  • Automatically detect, block and analyze click fraud attacks
  • Auto-block the IP addresses from known fraudulent sources
  • Save around 20% of your AdWords budget by blocking fraudulent clicks

Great for

  • Automatically analyzing your AdWords traffic to detect fraudulent clicks
  • Blocking fraudulent IP addresses
  • ClickCease will send AdWords a report on your behalf and ask for a refund for the fraudulent clicks

Be aware that

  • If you would like to receive the Automatic IP Blocking feature you will need to sign up for the 'Standard' account
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30-day free trial available
Editors Rating
?
Ease of Use
4
Price
3.5
Customer Support
4.5
Features
4.5
4.1 out of 5
Visit Site
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PPC Protect

IN A NUTSHELL

PPC Protect stops click fraud on your PPC campaigns. Automated and easy protection set up in three clicks giving you more leads, saving you money and allowing you sell more through PPC

PRICING

Accounts start from $29 per domain per month

KEY FEATURES

  • 100% secure - No manager account access required
  • Automatically block suspected fraudulent IP address from seeing your ad
  • Analyzes all of your site visitors in order to better identify potential fraudsters before they click on your ad
  • You can add multiple domains to protect and manage them from one dashboard
  • The anti-click fraud algorithms can be tweaked to your specific business niche or industry

Great for

  • Add an unlimited amount of users to your account
  • Real Time IP Blocking
  • Save an estimated 30% of your Google Ads spend
  • Install PPC Protect in around 2 minutes

Be aware that

  • The entry level account protects up to $2,500 in advertising spend per month
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Editors Rating
?
Ease of Use
3.5
Price
5
Customer Support
4
Features
4
4.1 out of 5
Visit Site
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ClickGuardian

IN A NUTSHELL

Click Fraud is a growing problem for PPC advertisers. Click Guardian is an effective click fraud monitor that automatically blocks competitors, bots and excessive clicking on your paid ads.

PRICING

Accounts start from £5 per month

KEY FEATURES

  • Real-time fraud detection
  • Easy set-up
  • See details of your attackers

Great for

  • Blocking the IP address of your attackers
  • Monitoring fraudulent PPC clicks
  • Receive email notifications to alert you of fraud
  • The system protects against bots, competitors and people who excessively click on your ads

Be aware that

  • If you have the entry level account tier you will have to manually upload the IP addresses you would like to block
MORE
Editors Rating
?
Ease of Use
3
Price
3.5
Customer Support
4
Features
3.5
3.5 out of 5
Visit Site
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Read our Review
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Improvely

IN A NUTSHELL

PPC Click Fraud Monitoring and Detection

PRICING

Accounts start from $29 per month

KEY FEATURES

  • Block IP addresses from your fraudulent clicks
  • Monitoring system inspects the quality of every ad click

Great for

  • Report your attackers to the relevant search engine and receive money back for fraudulent clicks
  • Monitor clicks on a real-time basis
  • IP WHOIS lookup will tell you who your attackers are
  • Receive an activity report for all fraudulent clicks

Be aware that

  • 10,000 visits are tracked on the entry level account tier
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What is click fraud?

You’ve spent weeks optimizing your campaigns and pushing traffic to your website, but for some reason, a portion of your traffic just doesn’t seem to be converting no matter how you adjust your campaigns. Users click your ads, then immediately bounce off your website – which just doesn’t make any sense, and is costing your business a substantial portion of your marketing budget. What’s going on?

If this sounds familiar, you are likely experiencing click fraud – a worldwide problem that can affect up to 1 in 5 clicks in paid media campaigns across nearly ad platform.

But what is it exactly? Essentially, click fraud is when a bad actor (either an individual or a malicious script) exploits online advertisers by repeatedly clicking on pay-per-click (PPC) advertisements to generate fraudulent charges. Click fraud drives up advertising budgets, lowers conversion rates, and messes with user data collection and can skew results.

Click fraud can be perpetrated in one of two ways: the first is through an automated manner, usually involving junk bot traffic or scripting; the second is manual fraud perpetrated by actual humans.

 

Who is committing click fraud?

So who stands to gain from committing click fraud? Believe it or not, quite a few people – which is why it is important to stay vigilant against this fraudulent and expensive trend. Click fraud is most often committed by:

Competitors: Competitors can use a range of blackhat tactics to drum up costly, worthless traffic. The simplest one is simply searching and clicking on your ads, but in some particularly competitive sectors companies can contract agencies to click on your ads – draining your budget and wasting your money.

Customers: When navigating to your website, some customers repeatedly search and click on your branded ads – even if they’ve already converted. More often than not, this isn’t malicious (but can be if you’ve got a savvy, disgruntled customer).

Publishers: This is only applicable if you’re running display campaigns – but some webmasters click on your display ads (on their websites) in order to fraudulently increase their ad revenue.

 

Which industries are most impacted?

According to a report conducted by Bloomberg, fake traffic cost advertisers $6.3 billion in 2015, and some industries are affected more than others. The report goes on to detail which industries receive a higher proportion of bot traffic: Finance (22%), Family (28%), Food (16%), and Travel (11%).

However, tools exist that can screen traffic and judge its quality, and help reduce the impact of click fraud on your campaigns and business.

 

What tools can help prevent click fraud?

There’s a number of tools that can help you prevent click fraud from sapping away at your advertising budgets.

ClickCease, PPC Protect, and ClickGuardian are just a few industry leaders that can dramatically decrease the amount of bot traffic impacting your campaigns. These tools have extremely useful features – including automatic IP blocking from known fraudulent websites, email alerts, and automated traffic reports.

Many of these tools can be configured in just a few steps, and don’t require any installation at all.

 

What should I do next?

Click fraud is a growing issue amongst digital advertisers, and it can impact up to 30% of your PPC budgets if left unaddressed. Rather than let your competitors or fraudulent webmasters sponge up your budgets, it pays to be prepared.

If you’re concerned about click fraud impacting your campaigns, consider signing up for the click fraud detection tools above. Some tools have free trials available, which should help you gauge just how much of your traffic is being impacted by bot traffic. Before purchasing any tool, be sure to review all its features to make sure it’s the right fit for your business.