GrowthSupermarket compares:

PPC Auditing & Monitoring Tools

Compare tools for auditing and monitoring your PPC campaigns and accounts

Page Editor

Last Updated November 25, 2018

Byron Tassoni-Resch

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 80 hours researching PPC Auditing tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

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Free account audit available

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Adzooma Health Check

IN A NUTSHELL

The 1-minute PPC Health Check from Adzooma provides a quick, simple way to check the performance of a Google Ads campaign and identify opportunities for improvement

PRICING

The Health Check is free

KEY FEATURES

Checks twelve key elements of an account’s structure to ensure optimum setup
Suggests opportunities to improve performance to reduce wasted spend and increase conversions
Every opportunity is actionable within Adzooma, most with a single click

Great for

Getting a quick overview of how well your Google Ads campaigns are performing
Easily identifying opportunities to improve metrics such as your Quality Score
Finding missed opportunities you can exploit to improve CPCs, CTR, and ROI
Making sense of complex Google Ads data in one simple to understand report

Be aware that

• You’ll need to link up your Google Ads account to Adzooma to benefit from this service (though they are a Google Premier Partner)

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Search Squared

IN A NUTSHELL

Search Squared - an automated account audit and optimization platform for AdWords

PRICING

Accounts start from £119

KEY FEATURES

Run a single audit on your AdWords account
Run multiple audits on various accounts during the year

Great for

Having the ability to run automatic account audits every day
Identifying areas of wasted spend and notifying you
Running automated audits on a regular basis
Search Squared will give your account a score based on 5 key metrics, thereby showing you where you can make improvements

Be aware that

The entry level account is valid for 1 audit for 1 account per month

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SEMcopilot

IN A NUTSHELL

SEMCopilot makes PPC account managers successful by making problems & opportunities obvious. Reduce Wasted Spend and Protect Your Brand. Control spend and catch problems with your AdWords account early

PRICING

Accounts start from $79 per month

KEY FEATURES

Receive an automated report outlining key areas of improvement

Great for

Receiving reports on budgets, placements, landing page insights, task management and alerts
Receive a notification when your brand appears on sites that could cause reputational damage
Forecast projected spend for the month based on history and current month performance
Automatically check your landing pages for common problems

Be aware that

SEMcopilot is a read only system which means you can not make account changes from within the platform

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Afternoonify

IN A NUTSHELL

Afternoonify runs automated and scalable PPC audits for agencies and brands. It provides with strategic visibility and time-saving insight across many Paid Search accounts in multiple markets, for hundreds of best practice and performance KPIs

PRICING

Request a demo from Afternoonify in order to receive a quote

KEY FEATURES

Select KPIs important to your company and monitor their performance
Evaluate performance against your own metrics

Great for

State the metrics important to your business and track their trends over time
Use a "traffic light system" to see what areas need attention and improvement

Be aware that

The platform has a learning curve before you get the most out of it