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PPC Auditing & Monitoring Tools

Compare tools for auditing and monitoring your PPC campaigns and accounts

Opteo

Opteo is everything you hoped AdWords would be. Smart, powerful, and built to make life easier. Automate routine AdWords tasks, spend more time on high-level strategy and creative work

PRICING

Accounts start from $97 per month

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Key Features

  • Identify key areas of account improvement
  • Continuous account monitoring and notifies you when there is a change required

Great for

  • Having an account audit running continuously and notifying you when a change is required
  • Push account improvements live to AdWords in one click
  • View all key performance metrics in one location
  • Explore segments to find the most profitable areas within an account
  • Receive a 'Scorecard score' to understand how your account if performing from a high-level

Be aware that

  • If you are a business (not an agency) your account fee will be $100 per month + 1.5% of ad spend
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Free account audit available

Adzooma Health Check

The 1-minute PPC Health Check from Adzooma provides a quick, simple way to check the performance of a Google Ads campaign and identify opportunities for improvement

PRICING

The Health Check is free

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Key Features

  • Checks twelve key elements of an account’s structure to ensure optimum setup
  • Suggests opportunities to improve performance to reduce wasted spend and increase conversions
  • Every opportunity is actionable within Adzooma, most with a single click

Great for

  • Getting a quick overview of how well your Google Ads campaigns are performing
  • Easily identifying opportunities to improve metrics such as your Quality Score
  • Finding missed opportunities you can exploit to improve CPCs, CTR, and ROI
  • Making sense of complex Google Ads data in one simple to understand report

Be aware that

  • • You’ll need to link up your Google Ads account to Adzooma to benefit from this service (though they are a Google Premier Partner)
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Search Squared

Search Squared - an automated account audit and optimization platform for AdWords

PRICING

Accounts start from £119

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Key Features

  • Run a single audit on your AdWords account
  • Run multiple audits on various accounts during the year

Great for

  • Having the ability to run automatic account audits every day
  • Identifying areas of wasted spend and notifying you
  • Running automated audits on a regular basis
  • Search Squared will give your account a score based on 5 key metrics, thereby showing you where you can make improvements

Be aware that

  • The entry level account is valid for 1 audit for 1 account per month
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SEMcopilot

SEMCopilot makes PPC account managers successful by making problems & opportunities obvious. Reduce Wasted Spend and Protect Your Brand. Control spend and catch problems with your AdWords account early

PRICING

Accounts start from $79 per month

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Key Features

  • Receive an automated report outlining key areas of improvement

Great for

  • Receiving reports on budgets, placements, landing page insights, task management and alerts
  • Receive a notification when your brand appears on sites that could cause reputational damage
  • Forecast projected spend for the month based on history and current month performance
  • Automatically check your landing pages for common problems

Be aware that

  • SEMcopilot is a read only system which means you can not make account changes from within the platform
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Afternoonify

Afternoonify runs automated and scalable PPC audits for agencies and brands. It provides with strategic visibility and time-saving insight across many Paid Search accounts in multiple markets, for hundreds of best practice and performance KPIs

PRICING

Request a demo from Afternoonify in order to receive a quote

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Key Features

  • Select KPIs important to your company and monitor their performance
  • Evaluate performance against your own metrics

Great for

  • State the metrics important to your business and track their trends over time
  • Use a "traffic light system" to see what areas need attention and improvement

Be aware that

  • The platform has a learning curve before you get the most out of it
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