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GrowthSupermarket compares:

PPC Auditing & Monitoring Tools

Compare tools for auditing and monitoring your PPC campaigns and accounts

?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor
Last Updated November 25, 2018
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Byron Tassoni-Resch

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 80 hours researching PPC Auditing tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

Opteo

IN A NUTSHELL

Opteo is everything you hoped AdWords would be. Smart, powerful, and built to make life easier. Automate routine AdWords tasks, spend more time on high-level strategy and creative work

PRICING

Accounts start from $97 per month

KEY FEATURES

  • Identify key areas of account improvement
  • Continuous account monitoring and notifies you when there is a change required

Great for

  • Having an account audit running continuously and notifying you when a change is required
  • Push account improvements live to AdWords in one click
  • View all key performance metrics in one location
  • Explore segments to find the most profitable areas within an account
  • Receive a 'Scorecard score' to understand how your account if performing from a high-level

Be aware that

  • If you are a business (not an agency) your account fee will be $100 per month + 1.5% of ad spend
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Free account audit available

Adzooma Health Check

IN A NUTSHELL

The 1-minute PPC Health Check from Adzooma provides a quick, simple way to check the performance of a Google Ads campaign and identify opportunities for improvement

PRICING

The Health Check is free

KEY FEATURES

  • Checks twelve key elements of an account’s structure to ensure optimum setup
  • Suggests opportunities to improve performance to reduce wasted spend and increase conversions
  • Every opportunity is actionable within Adzooma, most with a single click

Great for

  • Getting a quick overview of how well your Google Ads campaigns are performing
  • Easily identifying opportunities to improve metrics such as your Quality Score
  • Finding missed opportunities you can exploit to improve CPCs, CTR, and ROI
  • Making sense of complex Google Ads data in one simple to understand report

Be aware that

  • • You’ll need to link up your Google Ads account to Adzooma to benefit from this service (though they are a Google Premier Partner)
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Search Squared

IN A NUTSHELL

Search Squared - an automated account audit and optimization platform for AdWords

PRICING

Accounts start from £119

KEY FEATURES

  • Run a single audit on your AdWords account
  • Run multiple audits on various accounts during the year

Great for

  • Having the ability to run automatic account audits every day
  • Identifying areas of wasted spend and notifying you
  • Running automated audits on a regular basis
  • Search Squared will give your account a score based on 5 key metrics, thereby showing you where you can make improvements

Be aware that

  • The entry level account is valid for 1 audit for 1 account per month
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SEMcopilot

IN A NUTSHELL

SEMCopilot makes PPC account managers successful by making problems & opportunities obvious. Reduce Wasted Spend and Protect Your Brand. Control spend and catch problems with your AdWords account early

PRICING

Accounts start from $79 per month

KEY FEATURES

  • Receive an automated report outlining key areas of improvement

Great for

  • Receiving reports on budgets, placements, landing page insights, task management and alerts
  • Receive a notification when your brand appears on sites that could cause reputational damage
  • Forecast projected spend for the month based on history and current month performance
  • Automatically check your landing pages for common problems

Be aware that

  • SEMcopilot is a read only system which means you can not make account changes from within the platform
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Afternoonify

IN A NUTSHELL

Afternoonify runs automated and scalable PPC audits for agencies and brands. It provides with strategic visibility and time-saving insight across many Paid Search accounts in multiple markets, for hundreds of best practice and performance KPIs

PRICING

Request a demo from Afternoonify in order to receive a quote

KEY FEATURES

  • Select KPIs important to your company and monitor their performance
  • Evaluate performance against your own metrics

Great for

  • State the metrics important to your business and track their trends over time
  • Use a "traffic light system" to see what areas need attention and improvement

Be aware that

  • The platform has a learning curve before you get the most out of it
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