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Reporting and Dashboard Tools

Due to the size and complexity of some PPC accounts, sometimes the native analytics tools just don’t cut it. Or, in other cases, it’s incredibly helpful to connect your PPC data with website analytics to dive deeper into your funnel analytics. These tools will help you do exactly that.

?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor
Last Updated November 25, 2018
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Byron Tassoni-Resch

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 75 hours researching Reporting and Dashboard tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.
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Databox

IN A NUTSHELL

Business Analytics platform built to help you understand what’s going on with your business. KPIs from cloud services, spreadsheets, database in one place

PRICING

Free tier available. Paid accounts start from $49 per month

KEY FEATURES

  • Create a dashboard is 3 clicks
  • Track reports on your mobile app or via a desktop dashboard
  • Choose from a range a pre-built dashboard for Google Analytics, HubSpot, Google AdWords and more

Great for

  • Tracking all of your business and marketing data in one location
  • Set time-bound, numeric goals and track progress automatically
  • Create reports without any coding
  • Integrate with Slack and receive notifications in real-time

Be aware that

  • The free tier is limited to 3 data connections
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PPC and SEO reporting platform built for agencies
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NinjaCat

IN A NUTSHELL

The leading all-in-one PPC/SEO Reporting & Call Tracking platform that helps agencies save time, prove value and increase sales

PRICING

Contact Ninjacat for a quote

KEY FEATURES

  • Connect over 750 data sources
  • PPC and SEO performance reporting
  • Budget monitoring
  • Call tracking

Great for

  • Drag and drop report building
  • Automate your reporting for multiple channels and campaigns
  • Keep track of your account budgets in one platform

Be aware that

  • The budget limit feature can not be separated by campaign
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Google Data Studio

IN A NUTSHELL

Google Data Studio (beta) turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable. Dashboarding allows you to tell great data stories to support better business decisions

PRICING

Free

KEY FEATURES

  • Build and share reports and dashboards
  • Create unlimited reports for free

Great for

  • Easily build custom reports
  • Sharing dashboards with other users
  • Once a data feed is connected you can refresh your report to import new data

Be aware that

  • Most data connectors are from within the Google ecosystem
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DashThis

IN A NUTSHELL

Cut your PPC, SEM & SEO reporting time in half. Gather all your marketing data in one automated report

PRICING

Accounts start from $39 per month

KEY FEATURES

  • Create rolling dashboards that show your performance on an ongoing basis
  • Create dashboards for specific campaigns
  • Connect most data sources to DashThis

Great for

  • Choose from one of our preset report templates or make your own custom dashboard
  • Add an unlimited amount of users to your account
  • Customise your reports by including your own logo and using a custom URL

Be aware that

  • The basic paid tier includes a maximum of 3 dashboards
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Works well with Google Data Studio
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Supermetrics

IN A NUTSHELL

Marketing reporting made easy. Pull all your PPC, SEO, social and analytics data into automated reports. Connect to Google Analytics, Adwords, Facebook, Bing, Twitter, Linkedin and more

PRICING

Free tier. Paid accounts start from $23.75 per month

KEY FEATURES

  • Pull your marketing metrics automatically to one locations
  • Automate copy and pasting and importing work
  • Works very well with Google Data Studio

Great for

  • Automatically import data from various platforms to Google Sheets or Excel
  • Compare AdWords, Facebook, Instagram, Twitter, Linkedin and Bing campaigns in the same charts
  • Reducing manual data importing from Adwords, Bing, Facebook, Twitter, YouTube and other channels

Be aware that

  • Some reports only get downloaded once per day

SCREENSHOTS

VIDEOS

Marketing Reporting Game Changer
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Funnel

IN A NUTSHELL

With Integrations To All Advertising Platforms Funnel Automates Data Collection & Marketing Reporting. Used By Marketing Professionals Worldwide

PRICING

Accounts start from £239 per month

KEY FEATURES

  • Collect advertising data from 393 different sources
  • Reduce manual importing from marketing channels

Great for

  • Upload campaign data to Google Data Studio, Google Sheets, Google Analytics, Funnel dashboard or with an API or Connector
  • Data uploads in real-time

Be aware that

  • The entry level account is valid up to £40,000 in monthly advertising spend
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Swydo

IN A NUTSHELL

Adwords, PPC and Analytics reporting, monitoring and workflow tool for online marketers to save time and show their impact

PRICING

Accounts start from $60 per month

KEY FEATURES

  • Create custom reports
  • Connect multiple data sources including AdWords, Bing, Facebook and Twitter
  • Use white label reports for clients

Great for

  • Create and scheduling automated reports
  • KPI Indicators inform you which campaigns and channels need extra attention
  • Manage team tasks in the Swydo platform

Be aware that

  • The basic account tier includes 3 users
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Live TV dashboard tool
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Klipfolio

IN A NUTSHELL

Klipfolio is an online dashboard platform for building powerful real-time business dashboards for your team or your clients

PRICING

Accounts start from $29 per month

KEY FEATURES

  • Connect your data sources and build a live TV dashboard
  • Build a custom dashboard based on the metrics important to your business

Great for

  • Connect virtually any data source
  • Create dashboards with custom metrics
  • Edit the style of the dashboards to suit your company

Be aware that

  • The free trial expires after two weeks
  • The basic tier is for 4 users and 4 dashboards
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Live TV dashboard tool
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Geckoboard

IN A NUTSHELL

Use Geckoboard to build clear, effective data dashboards for your business that keep teams informed, motivated and aligned around your KPIs

PRICING

Accounts start from $25 per month

KEY FEATURES

  • Create live TV dashboard from your data sources
  • Import metrics from the tools you use everyday

Great for

  • Receive 60+ pre-built integrations to help you set up your account
  • Flexible dataset API means you can report on in-house system metrics
  • Create different dashboards and metrics for different teams in your office

Be aware that

  • The basic paid tier includes 1 dashboard and 1 user
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Built for agencies
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ReportGarden

IN A NUTSHELL

Marketing Agency Software from ReportGarden gives marketing agencies a single, central solution to manage clients, campaigns & reporting on single platform

PRICING

Accounts start from $149 per month

KEY FEATURES

  • Reporting software built for agencies
  • Connect data sources from 22 different platforms
  • Create custom dashboards

Great for

  • Build dashboards for different marketing channels and platforms
  • Create client portals
  • Create proposals and send invoices from within ReportGarden
  • Set PPC budgets on custom timelines across multi-platform campaigns and accounts for either underspend or overspend
  • ReportGarden is an easy way to combine Google AdWords, Analytics and Call Tracking metrics into one report

Be aware that

  • The entry level account is valid until $20,000 in monthly advertising spend has been reached
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AgencyAnalytics

IN A NUTSHELL

AgencyAnalytics helps 2,000+ digital marketing agencies create reports for clients. Create custom dashboards for SEO, PPC, social, email and more

PRICING

Accounts start from $49 per month

KEY FEATURES

  • Import data from 30+ sources
  • Create white label reports
  • Built for agencies

Great for

  • Create a schedule for automated reports to be created and sent out
  • Drag & Drop Dashboard. Give your client access to their own dashboard so they can view the KPI's most important to them
  • Upload your logo, apply your brand's color scheme and use your own domain

Be aware that

  • The standard tier includes reporting for 5 campaigns
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