GrowthSupermarket compares:

CRM & Marketing Automation Providers

Compare CRM and marketing automation platforms

Page Editor

Last Updated November 24, 2018

Andrew Marks

Growth Marketing Manager at Sensible Object & Content Manager at GrowthSupermarket. Experienced digital marketing manager with a flair for content strategy, customer acquisition, and product development & analytics.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 95 hours researching CRM tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

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Pipedrive

IN A NUTSHELL

A sales CRM built for minimum input and maximum output

PRICING

Accounts start from $15 per user per month

KEY FEATURES

Very simply designed CRM system
A clear interface means that you can see all your current deals
Email integration is included so you can send and receive emails inside Pipedrive
Create sales reports from within Pipedrive so you can identify opportunities for improvements
Download the Pipedrive mobile app and manage your CRM while you are away from your desk

Great for

There is a Google Apps integration, so you can connect your Google Drive, Contacts and Calendar with Pipedrive
Set up goals and reminders within Pipedrive
Pipedrive can help you forecast revenue and will pick the deals that are most likely to close
Generate Web Forms on your or other websites to automatically create new leads in your pipeline
Almost every part of Pipedrive is fully customizable so you can set it up the way you want to
Pipedrive can speak over 10 languages and can handle all major currencies

Be aware that

There is some limited functionality if you choose the Silver Plan (the lowest tier plan)
The prices listed exclude VAT
If you need more than 50 users you can negotiate a special payment deal

SCREENSHOTS

Free CRM system

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HubSpot

IN A NUTSHELL

HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers

PRICING

Free accounts are available. Paid Accounts start from £42 per month

KEY FEATURES

Get access to a free CRM system
Manage your pipeline with total visibility
Place and track calls from within the CRM system

Great for

Add your entire team to a free CRM system
See all interactions with a customer or lead in one location
Create automatic email followups
Get real-time notifications when someone opens your emails
Create and manage email templates
Schedule meetings faster. Set your availability and get a shareable link that syncs with your calendar and lets leads pick a time that works for everyone

Be aware that

The free account is branded with the HubSpot logo

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Infusionsoft

IN A NUTSHELL

Use Infusionsoft to automate your small business sales and marketing, while combining your CRM, email marketing, lead capture and e-commerce in one place

PRICING

Accounts start from $80 per month

KEY FEATURES

Integrate your CRM system with over 200 different tools
Create automated email follow up campaigns
Manage every customer is one location
All of your customer data is located on one platform

Great for

Track customer activity on your website
Segment your customers to create unique contact strategies
Download the Infusionsoft mobile app to manage your contacts on the go
Automatically generate calendar tasks based on contacts' behavior
Create a lead scoring system to quickly identify prospects who are closer to becoming customers

Be aware that

The entry level account is limited to 500 contacts

30-day free trial available

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Freshsales

IN A NUTSHELL

Freshsales CRM has powerful yet user-friendly features, simple and highly intuitive UI, and has the ability to scale with growing sales teams.

PRICING

Free tier available. Paid accounts start from £19 per user per month

KEY FEATURES

Use AI to calculate the best lead for your business
Receive notifications when your email is opened, attachments are downloaded or if any links were clicked
Create a visual sales pipeline so you can accurately forecast your future revenue

Great for

Using the in-built phone and email tools
Generate and customize your CRM reports
Download the iOS or Android mobile app and check your CRM system when you're away from your desk
Track when your sales prospects visit your website

Be aware that

The free tier has some limits on the features you can access

SCREENSHOTS

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Zoho

IN A NUTSHELL

CRM software that helps you sell smarter, better, faster

PRICING

Accounts start from €18 per user/per month

KEY FEATURES

Track customer interactions
Receive a live chat tool
Make and track phone calls from within the Zoho platform
Build and automate your sales flow

Great for

Prioritize your workflow and email sends by customer engagement, pipeline, context and analytics
Receive Zia, the Zoho AI assistant who can get you any CRM data
Track customer activity on your website
Analyze every sales activity, and track the numbers at every stage of your sales pipeline

Be aware that

The entry level account doesn't include the social media CRM package

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Nutshell

IN A NUTSHELL

Nutshell is the user-friendly small business CRM that helps sales reps win more deals, with sales process automation, fast onboarding, and free support

PRICING

Accounts start from $22 per user/per month

KEY FEATURES

Specialist CRM system designed for small businesses
Automate your repetitive tasks
Receive onboarding assistance and be up and running in 24 hours

Great for

Automatically shows you the upcoming tasks for every prospect
See the status of your deals and how you are tracking against your quotas
Track customer interactions with your company
Free and unlimited customer support with Nutshell

Be aware that

Nutshell is designed for small businesses

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Act-on

IN A NUTSHELL

Act-On is an integrated marketing automation platform designed to align inbound and outbound marketing campaigns across the customer lifecycle

PRICING

Accounts start from $900 per month

KEY FEATURES

Create automated email marketing campaigns
Create and host landing pages
Integrate Act-On with Gmail and Outlook

Great for

Identify which prospects are the most engaged
Create a funnel which contacts users automatically
A/B testing email and landing page tool built into Act-on
Integrate Act-on with WebEx and Citrix to host and promote events and webinars

Be aware that

There is an on-boarding fee of $500

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Salesforce Pardot

IN A NUTSHELL

Pardot B2B marketing automation by Salesforce helps marketers create more leads, generate more pipeline, and empower sales to close more deals

PRICING

Accounts start from $1,000 per month

KEY FEATURES

Create and manage custom email marketing templates
Develop an automated email marketing flow
Generate ROI focused reports

Great for

Create a visual customer journey funnel
Build and manage lead generation forms for your website
Download the Salesforce Pardot app for analytics on the go

Be aware that

The standard account doesn't include the A/B testing tool
Standard account is limited to 10,000 contacts
All accounts are billed annually

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Marketo

IN A NUTSHELL

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects

PRICING

Accounts start from $1,995 per month

KEY FEATURES

Identify the prospects who are most likely going to become customers
Create email marketing nurture campaigns

Great for

Receive an analytics tool that will track your marketing campaigns
Create mobile push messages and in-app notifications
Social listening tools to track conversations about your brand

Be aware that

Marketo was designed for large scale companies

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Sharpspring

IN A NUTSHELL

Marketing automation software that helps businesses identify prospects & drive customers down the sales pipeline, with tools like lead scoring & drip emails

PRICING

Accounts start from $450 per month

KEY FEATURES

Visualise and manage your pipeline in one view
Add unlimited users to your account
Download the Sharpspring app to track your pipeline on the move

Great for

View the contact timeline of any prospect
Combine contacts sharing the same domain name so you have a centralised view of their contact history
Report and forecast sales activities

Be aware that

The standard account is limited to 1,500 contacts