SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research
Accounts start from $119.95 per month
Paul is an enthusiastic biker who finds joy in speeding through the mesmerizing forests of Sherwood Pines. With ample free time on his hands, Paul indulges in the finest experiences life has to offer.
A true tech enthusiast, he takes pride in his state-of-the-art, futuristic home. Fondly referred to as the "Ironman" of our team, Paul wholeheartedly embraces the adrenaline rush of biking and the thrill of cutting-edge technology.
Enjoy the benefits of a powerful tool to manage your business.SEMRush offers a wide range of features to enhance your business operations.
Upgrade to SEMrush’s Guru Account and take your business to the next level. The account is priced at $191.62 per month if billed annually or $229.95 per month if billed monthly, and offers advanced features to help you grow your business and stay ahead of the competition.
Take your business to new heights with SEMrush’s Business Account. This account is priced at $449.95 per month if billed monthly or $374.95 per month if billed annually, and offers enterprise-grade features to help you manage and grow your business. Sign up now and see the difference it can make!
How do you know if SEMRush is going to be a useful tool for you?
First, it makes sense to review how competitor analysis can aid your SEO and PPC campaigns. In certain market niches, getting results with search marketing can be extremely competitive. With many companies vying for the same core audience segment and search terms, any advantage in efficiency or rankings can make an enormous competitive difference.
As ever, search engine marketing can be broken down into two key categories: organic and paid. SEMRush has a range of services that can help improve the intelligence of your search engine marketing campaigns, and spread those learnings across your organic rankings as well as your PPC campaigns.
There are 2 types of customers who should consider using SEMRush:
Let’s dig into these services a bit more:
PPC Competitor Analysis
If you’re in a highly competitive niche (such as medical services, insurance, or business loans), PPC is probably already a
large slice of your customer acquisition budget. As you gather more insights about your competitors’ keywords, ad copy, and monthly budgets, you can put this data to use to improve your own campaigns without necessarily needing to build all your campaigns up from first principles.
SEMRush PPC Competitor Analysis
The best place to start when beginning your competitor analysis is to identify who the competitors are in your space. SEMRush has a very handy tool that allows you to simply search by domain name and get a full list of sites that share advertising keywords.
From there, you’ll be able to dig into each domain individually and export a visual overview of their account over time – SEMRush data can retrieve up to twelve years of historical data, but typically returns the last five years. As you scroll down, SEMRush also lists out the individual domain’s additional competitors, keywords ranked by budget and traffic, and historic ads.
Though SEMRush does have a feature that can make Google Ads recommendations, we’ve found that the best use for this data is quite individualized. There is never a one-size-fits-all approach when it comes to PPC. The best-performing results of any campaign always come from a mix of creativity, research, and analysis.
No doubt, this data will give you very valuable insights; but applying them effectively is the real trick.
SEO Competitor Research
Moving on from PPC, SEMRush has a very similar interface and set of services for its SEO tools. Just like the PPC tools, SEMRush makes it very easy to unearth competitors – simply type in a domain and SEMRush returns all domains that are ranking for similar keywords.
SEMRush Top Organic Competitors
From there, you can dig into individual domains to understand their ranking performance in much more detail with breakdowns into: Competitors, Shared Keywords, Top Performing Keywords, Backlinks, and Ranking History.
One of the more powerful features allows you to compare shared keywords across three different domains. This allows you to potentially identify gaps in your competitors’ rankings and surface high opportunity keywords.
Keyword Research
Obviously, another key area of interest for SEO planning revolves around researching the highest performing keywords to target for your site. SEMRush has a few neat little tools that can make this process more efficient and leverages SEMRush’s proprietary data.
One helpful tool allows you to generate a list of related keywords, and filter down these results by search volume, cost per month, and SEO ranking difficulty. SEMRush states that they pull a lot of this data directly from Google’s keyword planner, but their addition of a few extra metrics makes this a very dense information source for keyword planning.
In addition, there is also a handy tool for grouping and organizing keywords to aid in your campaign structuring. Simply add in your keyword list, and then you can export them with an additional data layer to a variety of formats.
Branded Report Exports
Like a lot of tools in the SEO space, SEMRush also allows you to export branded SEO reports that help communicate the value of building on an SEO strategy by using a series of compelling templates.
With the click of a button, you can export an SEO Dashboard, SEO Rankings Report, and a Google Ads Advice report. These reports are very information dense – but their best feature is how they clearly communicate the value-add of a strong SEO presence.
Content Marketing Tools
SEMRush also offers a suite of content marketing tools designed to help you create and optimize content for search engines and your target audience. These tools include:
Backlink Analysis
Backlinks are a crucial factor in determining your website’s search engine rankings. SEMRush’s backlink analysis tools help you understand and improve your website’s backlink profile:
Technical SEO
SEMRush provides a comprehensive set of tools to audit your website’s technical SEO performance, identify and fix issues, and monitor your progress:
Paul is an enthusiastic biker who finds joy in speeding through the mesmerizing forests of Sherwood Pines. With ample free time on his hands, Paul indulges in the finest experiences life has to offer.
A true tech enthusiast, he takes pride in his state-of-the-art, futuristic home. Fondly referred to as the "Ironman" of our team, Paul wholeheartedly embraces the adrenaline rush of biking and the thrill of cutting-edge technology.
SEMRush is a powerful, feature-rich SEO and PPC tool that can help you gain valuable insights into your competitors’ strategies and improve your own search engine marketing efforts. With its extensive set of tools for keyword research, competitor analysis, backlink analysis, content marketing, and technical SEO, SEMRush is a valuable asset for businesses, in-house digital marketing teams, and SEO agencies alike.
While the pricing may be on the higher side for smaller businesses or freelancers, and the user interface might be overwhelming for new users, the benefits that SEMRush provides make it an excellent investment for those serious about improving their search engine marketing performance.
Let us know what you think.
Visit SiteAt GrowthSupermarket, we hold ourselves to rigorous editorial standards to empower you to make confident decisions.
Our team invested over 59 hours researching SEMRush, and we provide you with an objective overview of the SEMRush platform's pros and cons, along with any current offers, to help you find the best fit for your needs.
