Ryan Murton is the Head of SEO & ASO at Badoo & Bumble. With over 10 years experience in online marketing, he has worked across various industries. He also consults for numerous well-known brands.
GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 105 hours researching SEO Auditing tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.
Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy
PRICING
Account start from $99 per month
KEY FEATURES
Find and learn how to fix common technical SEO issues
Monitor a wide range of site issues like broken redirects, missing title tags, and many more
Receive a list of prioratized issues in the order they need to be fixed
Great for
Moz Pro crawls large sites fast and keeps track of new and recurring issues over time
Charts show the breakdown of issue categories, new issues, and total issues; allowing you to easily discover trends, opportunities, and inform individuals on the site's overall SEO performance
Moz Pro automatically crawls weekly and alerts you to any new and critical issues so you can fix them before they cause major problems
Get access to other features like Keyword Research tools, Rank Tracking, Link Research and on-site optimization opportunities
Build and automate custom reports
Be aware that
The entry level account is limited to tracking 300 keywords
SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research
PRICING
Accounts start from $99.95 per month
KEY FEATURES
Perform a comprehensive technical SEO audit at high speed
Prioritize SEO issues and decide what to fix first
Track SEO optimization progress
Great for
Find and fix common issues with the Site Audit feature from SEMrush
Understand what you need to fix first because all issues found are divided into three groups depending on their severity: errors, warnings, and notices
You can schedule a weekly technical SEO audit and the SEMrush Site Audit tool will automatically start crawling your website
Ensure the best user experience for any visitor from any country by finding and fixing hreflang mistakes
Ensure the security of your website with HTTPS checks
Detect all possible AMP implementation issues
Be aware that
The entry level account is limited to 5 site audit projects
The Screaming Frog SEO Spider is a desktop program (PC or Mac) which crawls websites’ links, images, CSS, script and apps from an SEO perspective
PRICING
Free tier available. Paid accounts start from £149 per year
KEY FEATURES
SEO Spider is a website crawler and highlights key onsite elements to analyse onsite SEO
Great for
Crawl a website instantly and find broken links (404s) and server errors
Analyse page titles and meta descriptions during a crawl and identify those that are too long, short, missing, or duplicated across your site
Quickly create XML Sitemaps and Image XML Sitemaps, with advanced configuration over URLs to include, last modified, priority and change frequency
Find temporary and permanent redirects, identify redirect chains and loops, or upload a list of URLs to audit in a site migration
Discover exact duplicate URLs with an md5 algorithmic check, partially duplicated elements such as page titles, descriptions or headings and find low content pages
Connect to the Google Analytics API and fetch user data, such as sessions or bounce rate and conversions, goals, transactions and revenue for landing pages against the crawl
View URLs blocked by robots.txt, meta robots or X-Robots-Tag directives such as ‘noindex’ or ‘nofollow’, as well as canonicals and rel=“next” and rel=“prev”
Checkbot is a browser extension that will boost the SEO, speed & security of your site by letting you test 1,000s of pages for problems with ease: check for broken links, duplicate content issues, invalid HTML/CSS/JavaScript, insecure password forms, redirect chains and 50+ other website issues
PRICING
Free tier available. Paid accounts start from $143 per year
KEY FEATURES
Add Checkbot to your browser in seconds and start testing your site in a couple of clicks
Comprehensive tests that check you're following 50+ SEO, speed and security web best practices
Check as many websites as you want as often as you want including localhost sites
Detailed built-in help that explains the issues found and how to fix them
Great for
Track down problems with ease. Use convenient shortcuts to find incoming links to a page, show response headers, view page source code and examine redirect chains
Get an overview of your site structure. Show your most linked to pages, list all image/JS/CSS files, review non-indexable pages, explore all redirects and more
Bulk export lists of URLs with problems to CSV format so you can share the data with team members, create custom reports and perform your own further analysis
Not an expert on web best practices? Not a problem. Checkbot's comprehensive built-in help will teach you what you need to do and why it's important
Configure crawls to focus on the parts of your site you're interested in checking. Limit the URLs crawled by subdomain, subfolder, search depth, pattern and URL type
Think you've fixed a page that had an issue? Quickly verify your fix by immediately recrawling only that page for fast feedback without having to crawl the entire site again
Be aware that
Paid tier accounts are limited to 1 user per account
One tool for improving your website through SEO, website analytics, accessibility, GDPR, and overall content quality. Siteimprove automatically checks your website and provides a thorough overview, prioritized list of website optimization tasks, and expert recommendations
PRICING
Contact Siteimprove for a quote
KEY FEATURES
Run fully automated website checks
Review your entire website performance, including SEO
View performance on your dashboard or receive automated reports
Great for
Siteimprove SEO utilizes an On-Page Diagnosis of 66 checkpoints, separated into four critical categories: Technical, Content, User Experience, and Mobile
Gauge your SEO performance at a glance using the SEO dashboard
On-page diagnostics are rounded off by the DCI™ Industry Benchmark, which shows how your website's user-facing and technical aspects stack up to the rest of the market
Create and manage activity plans and workflow directly in Siteimprove
Based on an intelligent machine-learning algorithm, Siteimprove's Duplicate Content Finder detects similar content clusters on its own so you don't have to
Search Engine Analytics compiles visitor information like devices, countries, engagement, and more, so you can tailor the user experience
Be aware that
Siteimprove has been designed for large organizations
Dive deep into SEO campaigns with integrated software that combines the best SEO and link building tools available. SEO tools built for SEO obsessives
PRICING
Accounts start from $49 per month
KEY FEATURES
Identify common SEO issues like missing meta titles and descriptions
Schedule your site to be audited weekly or monthly
Great for
Raven will list all of your onpage technical site problems and optimization opportunities in order of severity so you can focus on the important stuff first
Receive a shareable link of the report
Automatically scheduling your site audit means that you don't have to manually run your site's audit
Be aware that
The entry level account is limited to 20 SEO content audits
DeepCrawl is the most comprehensive website crawler and is trusted by the world's biggest brands. We enable our clients to increase site revenue and drive more organic traffic by uncovering SEO insights and technical issues that are impeding websites from success in search
PRICING
Accounts start from $29 per month
KEY FEATURES
Analyze your website's loading speed and overall performance
Detailed Core Web Vitals analysis and optimization recommendations
Great for
In-depth performance analysis with easy-to-understand visualizations
Helps improve website user experience and search engine rankings
Tracks website performance over time
Facilitates collaboration with shareable reports
Offers actionable recommendations for website speed optimization
Analyse your website for common technical SEO issues and optimisation best practices. Get actionable insights that will help you rank better in search engines. Monitor your website's SEO health and optimisation progress over time
PRICING
Accounts start from $99 per month
KEY FEATURES
Run a site audit through Ahrefs and uncover potential SEO issues that could impact your ranking
Monitor your site's SEO health over time
Drill down into the audit data with highly detailed reports
Great for
Crawl your entire website and generate a variety of reports that will help you analyse your website's health and fix all possible on-site issues
Customize the data explorer and drill down into SEO issues
Configure your own metrics in the SEO audit report to focus on the data most important to you
Ahrefs traffic and backlinks are pre-populated for every page on your site
Create custom "issues" based on 150+ data points for each URL
Be aware that
The entry level account is limited to 1 site audit project
Free and fast analysis of your entire website - duplicate content, broken links, internal page rank, redirections and more. Also creates an XML sitemap
PRICING
KEY FEATURES
Free tool you can use to find duplicate content on your website
Discover if you have any broken links
Great for
Duplicate content can impact your rankings on Google and other search engines, so you can use Siteliner to discover where you have duplicate content on your site
You can export a XML Sitemap for your site
Be aware that
The free Siteliner service is limited to monthly analyses of sites up to 250 pages
This all-in-one solution offers a wide range of tools, such as website management and optimization, accessibility compliance, automated spelling and grammar checks, and tailored reporting.
PRICING
Contact them directly for pricing and demo request.
KEY FEATURES
Tests SEO, spelling, cookie law and accessibility in one tool
Great for
Comprehensive Website Analysis: Silktide offers an in-depth evaluation of your website, covering accessibility, SEO, content, and user experience, providing actionable insights and recommendations for improvement.
Accessibility Compliance Made Easy: Silktide helps ensure your website meets critical accessibility standards, such as WCAG 2.1 and ADA compliance, by identifying potential issues and offering practical suggestions for enhancement.
CreCustomizable, Insightful Reports: Generate detailed, tailor-made reports with Silktide, allowing you to share valuable insights with your team or clients and effectively communicate the significance of a well-optimized website.ate reports with your own branding
Be aware that
Steep Learning Curve - While Silktide is a powerful and comprehensive tool, new users may face a steep learning curve as they familiarize themselves with the platform's numerous features and modules. However, once mastered, Silktide's capabilities will significantly enhance your website's performance and accessibility.
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