Great for

• Create thousands of variants of your Facebook Ads with only three clicks
• If you use Hootsuite, you can manage organic and paid activity in a single platform
• Split-testing your campaigns across audience, delivery type, and content to find the best performing ads
• Customizable dashboards allow you to focus on your key metrics to uncover your top-performing ads
• Use AdEspresso to build a reporting dashboard and get insights into your campaigns

Be aware that

• Paid plans are tiered based on Facebook spend