GrowthSupermarket compares:

Influencer Marketing Platforms

Influencers have emerged as an effective way of reaching niche interest and highly engaged audiences by tapping into the audiences of influential figures on social media. These tools will help you identify influencers in your audiences and manage scaling campaigns with partners.

Page Editor

Last Updated November 26, 2018

Andrew Marks

Growth Marketing Manager at Sensible Object & Content Manager at GrowthSupermarket. Experienced digital marketing manager with a flair for content strategy, customer acquisition, and product development & analytics.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 75 hours researching Influencers Marketing Platforms. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

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BuzzSumo

IN A NUTSHELL

Discover, follow, and analyze the influencers in your field in a single place, and quickly identify what content is working well.

PRICING

Accounts start from $99 per month

KEY FEATURES

Unlimited searches for high-performing content in your field
Set up alerts to monitor backlinks, brand keywords, and competitors
Create targeted content based on high-volume questions asked by potential customers

Great for

Building and maintaining outreach lists with key influencers
Quickly identifying what content you should be creating and how to optimize it to get the best amplification results
Simple and clear visualisations

Be aware that

The entry level account is limited to 5 brand notifications

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Influencer Marketing

Editors Rating

?

Ease of Use

5

Price

3

Customer Support

5

Features

5

4.5 out of 5

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MightyScout

IN A NUTSHELL

MightyScout is an all-in-one influencer marketing tool for brands and agencies on Instagram. Its easy-to-use interface and customizable metrics allow users to analyze influencers, track collaborations, estimate ROI, and assess content performance in one place.

PRICING

Accounts start from $99 per month

KEY FEATURES

Search for influencers in any category, not just the major product categories
Find micro-influencers and up-and-coming influencers with the discovery tool
Get access to a human account manager who can assist you with finding the right influencers for your brand

Great for

Using both technology and dedicated account managers to find the right types of influencers
MightyScout uses a lookalike tool to find similar influencers to the influencers you have worked with in the past
Contact your newly discovered influencers through MightyScout
Generate a sample report of your potential new influencers and export it to share it with you colleagues

Be aware that

The entry level account will allow you to manage up to 50 influencers

SCREENSHOTS

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TapInfluence

IN A NUTSHELL

Influencer marketing technology powered by an opt-in marketplace of content creators, influencers and over eight years of real-life program data

PRICING

Accounts start from $1,999 per month

KEY FEATURES

Deep analytics for real-time ROI, industry benchmarks, and individual influencer performance
Proprietary network of 50k influencers in the TapInfluence platform
Automate and schedule influencer programs

Great for

Large companies already investing heavily into influencer campaigns
Brands looking for specific, high quality influencers
Reviewing premium influencers with highly-engaged audiences to increase brand awareness and positive brand association

Be aware that

Created for managing influencer campaigns for large companies and brands

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SocialRank

IN A NUTSHELL

SocialRank helps you find your best followers, most valuable followers, and most engaged followers on Twitter

PRICING

Free tier available. Paid accounts start from $49 per month

KEY FEATURES

Analyze, filter, and rank your followers on Instagram and Twitter
Export functionality to Twitter lists

Great for

Identifying top followers in your network ranked algorithmically
Creating segmented twitter lists for key members of your network
Explore your followers to identify key trends and interest groups relevant for your business

Be aware that

No automated lead generation from influencers

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Assembly

IN A NUTSHELL

All of your influencer marketing campaigns under one roof & managed by you

PRICING

Accounts start from $199 per month

KEY FEATURES

Invite influencers to your campaign and approve content
Set budgets based on results, with payments processed within the app
Track performance and ROI

Great for

Keeping communication and remuneration transparent with paid influencer activity
Tracking and approving all influencer content
Agencies looking to manage multiple brands and maintain relationships with influences across multiple partnerships

Be aware that

Pay-to-play functionality only

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Mention

IN A NUTSHELL

Discover who your biggest advocates and influencers are, and react to their mention in priority. Optimize your time and keep your community happy and lively

PRICING

Accounts start from $29 per month

KEY FEATURES

Scores influencers and experts in your field to follow
Create alerts to prioritize responses to high-value members of your network
Monitor competitor influencer activity

Great for

Social media managers looking to get more visibility over their audience's key influencers
Getting real-time insights on your campaigns, and easily exportable reports
Prioritize social media responses and outreach to influential members of your follower networks

Be aware that

Influencer dashboard is limited at basic tier
Some native social integrations take some time to get used to

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Ninja Outreach

IN A NUTSHELL

Ninja Outreach is a blogger outreach software CRM perfect for influencer marketing. Empower your PR team to find and outreach to bloggers

PRICING

Accounts start from $69 per month

KEY FEATURES

Manage relationships with bloggers through email
Liquid variables and templates that personalise outreach messages

Great for

Building backlinks with relevant and authoritative bloggers
Influencer research tools for Twitter and Instagram allow you to identify outreach leads
Create an inbound marketing flow to grow your affiliates and brand mentions

Be aware that

The entry level account only lets you send one email at a time

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NeoReach

IN A NUTSHELL

Seamlessly search, manage, and track user-generated content campaigns

PRICING

Accounts start from $399 per month

KEY FEATURES

Discover new influencers or import your own
Manage influencer relationships with workflow automation
Track ROI on campaigns and community-created content

Great for

Large brands looking to set up an influencer campaign from scratch
Managing several simultaneous influencer campaigns
Maintain your relationships with multiple influencers using a built-in CRM functionality
Viewing dashboard to measure precise ROI on your influencer campaigns

Be aware that

There is no free trial for the service

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Mavrck

IN A NUTSHELL

Discover and activate influencers, advocates, referrers and loyalists in a single integrated, unified platform

PRICING

Contact Mavrck to receive a quote

KEY FEATURES

Gathers customer info through social log-in and ranks individual reach and influence
Out-of-the-box campaign set-up on Facebook, Instagram, Twitter, Pinterest
Target and nurture your network's "micro-influencers"

Great for

Converting your most loyal and influential customers to advocates
Design an automated loyalty program
Deep analysis of your own audiences coupled with impressive proprietary data

Be aware that

Mavrck has been created for larger influencer campaigns

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PartnerStack (formerly GrowSumo)

IN A NUTSHELL

PartnerStack (formerly GrowSumo) helps growing companies increase sales, signups, and leads through partnerships

PRICING

Accounts start from $300 per month

KEY FEATURES

Create a portal for affiliate partners with your brand assets
Automate payouts to affiliates and influencers
30+ preset integrations

Great for

Kickstarting an affiliate marketing program
Segmenting and attributing affiliate product sales
Custom enterprise solutions are available

Be aware that

There is an additional 15% processing fee for reward payments to influencers

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Gatsby

IN A NUTSHELL

Gatsby identifies and introduces you to your influential customers automatically.

PRICING

Accounts start from $95 per month

KEY FEATURES

Create magnet pages that identify high-influence customers while driving organic follows
Nurture high value leads with automated CRM
Custom branding to increase trust

Great for

Creating value to customers while growing organic social reach
Getting more information about your site visitors' social presence
Integrates seamlessly with other digital marketing functions; consider pairing with a competition or giveaway to get the best reach

Be aware that

Basic plan is limited to 250 social profiles
Only works if you have influencers in your network already

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LaunchMetrics

IN A NUTSHELL

Software & Data Tools to help Fashion, Luxury and Cosmetics professionals discover, activate and measure the voices that matter for their brands

PRICING

Accounts start from $350 per month

KEY FEATURES

Discover relevant influencers for your brand
Manage invite-only events with a premium user experience
Map and analyse brand positioning amongst other relevant products and brands

Great for

Established brands looking to nurture influencers within their own client base or engage new ones
Getting deeper demographic information than follow counts from influencers
Can be used to create highly premium brand engagements both online and in person

Be aware that

This is a product targeted specifically at luxury, cosmetic, and fashion brands

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