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GrowthSupermarket compares:

Influencer Marketing Platforms

Influencers have emerged as an effective way of reaching niche interest and highly engaged audiences by tapping into the audiences of influential figures on social media. These tools will help you identify influencers in your audiences and manage scaling campaigns with partners.

?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor
Last Updated November 26, 2018
Andrew Marks Headshot GrowthSupermarket
Andrew Marks

Growth Marketing Manager at Sensible Object & Content Manager at GrowthSupermarket. Experienced digital marketing manager with a flair for content strategy, customer acquisition, and product development & analytics.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 75 hours researching Influencers Marketing Platforms. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

BuzzSumo

IN A NUTSHELL

Discover, follow, and analyze the influencers in your field in a single place, and quickly identify what content is working well.

PRICING

Accounts start from $99 per month

KEY FEATURES

  • Unlimited searches for high-performing content in your field
  • Set up alerts to monitor backlinks, brand keywords, and competitors
  • Create targeted content based on high-volume questions asked by potential customers

Great for

  • Building and maintaining outreach lists with key influencers
  • Quickly identifying what content you should be creating and how to optimize it to get the best amplification results
  • Simple and clear visualisations

Be aware that

  • The entry level account is limited to 5 brand notifications
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MightyScout

IN A NUTSHELL

The influencer discovery and vetting platform. Designed for finding influencers on Instagram

PRICING

Accounts start from $199 per month

KEY FEATURES

  • Search for influencers in any category, not just the major product categories
  • Find micro-influencers and up-and-coming influencers with the discovery tool
  • Get access to a human account manager who can assist you with finding the right influencers for your brand

Great for

  • Using both technology and dedicated account managers to find the right types of influencers
  • MightyScout uses a lookalike tool to find similar influencers to the influencers you have worked with in the past
  • Contact your newly discovered influencers through MightyScout
  • Generate a sample report of your potential new influencers and export it to share it with you colleagues

Be aware that

  • The entry level account will allow you to manage up to 50 influencers

SCREENSHOTS

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TapInfluence

IN A NUTSHELL

Influencer marketing technology powered by an opt-in marketplace of content creators, influencers and over eight years of real-life program data

PRICING

Accounts start from $1,999 per month

KEY FEATURES

  • Deep analytics for real-time ROI, industry benchmarks, and individual influencer performance
  • Proprietary network of 50k influencers in the TapInfluence platform
  • Automate and schedule influencer programs

Great for

  • Large companies already investing heavily into influencer campaigns
  • Brands looking for specific, high quality influencers
  • Reviewing premium influencers with highly-engaged audiences to increase brand awareness and positive brand association

Be aware that

  • Created for managing influencer campaigns for large companies and brands
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SocialRank

IN A NUTSHELL

SocialRank helps you find your best followers, most valuable followers, and most engaged followers on Twitter

PRICING

Free tier available. Paid accounts start from $49 per month

KEY FEATURES

  • Analyze, filter, and rank your followers on Instagram and Twitter
  • Export functionality to Twitter lists

Great for

  • Identifying top followers in your network ranked algorithmically
  • Creating segmented twitter lists for key members of your network
  • Explore your followers to identify key trends and interest groups relevant for your business

Be aware that

  • No automated lead generation from influencers
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Assembly

IN A NUTSHELL

All of your influencer marketing campaigns under one roof & managed by you

PRICING

Accounts start from $199 per month

KEY FEATURES

  • Invite influencers to your campaign and approve content
  • Set budgets based on results, with payments processed within the app
  • Track performance and ROI

Great for

  • Keeping communication and remuneration transparent with paid influencer activity
  • Tracking and approving all influencer content
  • Agencies looking to manage multiple brands and maintain relationships with influences across multiple partnerships

Be aware that

  • Pay-to-play functionality only
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Mention

IN A NUTSHELL

Discover who your biggest advocates and influencers are, and react to their mention in priority. Optimize your time and keep your community happy and lively

PRICING

Accounts start from $29 per month

KEY FEATURES

  • Scores influencers and experts in your field to follow
  • Create alerts to prioritize responses to high-value members of your network
  • Monitor competitor influencer activity

Great for

  • Social media managers looking to get more visibility over their audience's key influencers
  • Getting real-time insights on your campaigns, and easily exportable reports
  • Prioritize social media responses and outreach to influential members of your follower networks

Be aware that

  • Influencer dashboard is limited at basic tier
  • Some native social integrations take some time to get used to
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Ninja Outreach

IN A NUTSHELL

Ninja Outreach is a blogger outreach software CRM perfect for influencer marketing. Empower your PR team to find and outreach to bloggers

PRICING

Accounts start from $69 per month

KEY FEATURES

  • Manage relationships with bloggers through email
  • Liquid variables and templates that personalise outreach messages

Great for

  • Building backlinks with relevant and authoritative bloggers
  • Influencer research tools for Twitter and Instagram allow you to identify outreach leads
  • Create an inbound marketing flow to grow your affiliates and brand mentions

Be aware that

  • The entry level account only lets you send one email at a time
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NeoReach

IN A NUTSHELL

Seamlessly search, manage, and track user-generated content campaigns

PRICING

Accounts start from $399 per month

KEY FEATURES

  • Discover new influencers or import your own
  • Manage influencer relationships with workflow automation
  • Track ROI on campaigns and community-created content

Great for

  • Large brands looking to set up an influencer campaign from scratch
  • Managing several simultaneous influencer campaigns
  • Maintain your relationships with multiple influencers using a built-in CRM functionality
  • Viewing dashboard to measure precise ROI on your influencer campaigns

Be aware that

  • There is no free trial for the service
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Mavrck

IN A NUTSHELL

Discover and activate influencers, advocates, referrers and loyalists in a single integrated, unified platform

PRICING

Contact Mavrck to receive a quote

KEY FEATURES

  • Gathers customer info through social log-in and ranks individual reach and influence
  • Out-of-the-box campaign set-up on Facebook, Instagram, Twitter, Pinterest
  • Target and nurture your network's "micro-influencers"

Great for

  • Converting your most loyal and influential customers to advocates
  • Design an automated loyalty program
  • Deep analysis of your own audiences coupled with impressive proprietary data

Be aware that

  • Mavrck has been created for larger influencer campaigns
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PartnerStack (formerly GrowSumo)

IN A NUTSHELL

PartnerStack (formerly GrowSumo) helps growing companies increase sales, signups, and leads through partnerships

PRICING

Accounts start from $300 per month

KEY FEATURES

  • Create a portal for affiliate partners with your brand assets
  • Automate payouts to affiliates and influencers
  • 30+ preset integrations

Great for

  • Kickstarting an affiliate marketing program
  • Segmenting and attributing affiliate product sales
  • Custom enterprise solutions are available

Be aware that

  • There is an additional 15% processing fee for reward payments to influencers
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Gatsby

IN A NUTSHELL

Gatsby identifies and introduces you to your influential customers automatically.

PRICING

Accounts start from $95 per month

KEY FEATURES

  • Create magnet pages that identify high-influence customers while driving organic follows
  • Nurture high value leads with automated CRM
  • Custom branding to increase trust

Great for

  • Creating value to customers while growing organic social reach
  • Getting more information about your site visitors' social presence
  • Integrates seamlessly with other digital marketing functions; consider pairing with a competition or giveaway to get the best reach

Be aware that

  • Basic plan is limited to 250 social profiles
  • Only works if you have influencers in your network already
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LaunchMetrics

IN A NUTSHELL

Software & Data Tools to help Fashion, Luxury and Cosmetics professionals discover, activate and measure the voices that matter for their brands

PRICING

Accounts start from $350 per month

KEY FEATURES

  • Discover relevant influencers for your brand
  • Manage invite-only events with a premium user experience
  • Map and analyse brand positioning amongst other relevant products and brands

Great for

  • Established brands looking to nurture influencers within their own client base or engage new ones
  • Getting deeper demographic information than follow counts from influencers
  • Can be used to create highly premium brand engagements both online and in person

Be aware that

  • This is a product targeted specifically at luxury, cosmetic, and fashion brands
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