Google Analytics 360

Google Analytics 360 Suite offers an enterprise marketing analytics solution to gain insights into your advertising, marketing, customers, and sales


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Key Features

  • Built-in collaboration tools to make sharing and visualization of insights easier
  • Integrates with non-Google platforms and tools like CRM systems, email tools, and offline data sources

Great for

  • Understanding where traffic is coming from and how customer behavior is driving revenue
  • Pairing customers with ads relevant to them using Google's ad technology
  • The 360 Suite combines enterprise analytics, tagging, site optimization, data visualization, market research, attribution, and audience management into a powerful measurement solution for your business

Be aware that

  • Google Analytics 360 has been designed for large organisations
  • Cost is estimated at around $150,000 per year
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