GrowthSupermarket compares:

Email Marketing Automation Platforms

These tools will help you build automated journeys for customers based on actions they’ve taken within your service or on your site. Personalizing each touchpoint can significantly help raise conversion rates.

Page Editor

Last Updated November 26, 2018

Byron Tassoni-Resch

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 95 hours researching platforms designed to help you automate your Email Marketing. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

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Autopilot

IN A NUTSHELL

Autopilot is visual marketing automation and customer journey software. Acquire, nurture, and grow high-paying customers, fast

PRICING

Accounts start from $20 per month

KEY FEATURES

Create automated customer journeys
Personalize the message by creating journeys with emails, sms, app notifications and postcards
Import your customer contacts and view their digital activity on your site in real time

Great for

Creating simple and unique customer contact strategies
Track user engagement in real time on your dashboard
Integrate Autopilot with your CRM and CMS programs
Create capture forms for your website
Centralize and organize your contacts and segment them based on website engagement
Build a revenue funnel so that you can see where the main drop-off points are

Be aware that

The standard account tier is limited to 1,000 contacts and is based on a yearly subscription model

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Customer.io

IN A NUTSHELL

Send automated email, push, SMS, letters, and webhooks based on your customer's activities in your app or product

PRICING

Accounts start from $250 per month

KEY FEATURES

Create flexible event triggered emails
Create different journeys for different customer segments
Automate your customer communication journey

Great for

Create automated email campaigns, single email sends and transactional emails in the same platform
Create a drip email campaign
A/B testing feature is built into the platform
Create a email send time-window or block emails from being sent out of business hours
Create segments for customers based on purchase behaviour, website behaviour and social media engagement
Integrate with Slack to get real-time notifications

Be aware that

The standard account tier is limited to 50,000 customer profiles

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Dotmailer

IN A NUTSHELL

Marketing Automation Software from dotmailer. For SMEs, retailers and big brands, with over 70,000 users in 150 countries

PRICING

Accounts start from $300 per month

KEY FEATURES

Create a email customer journey based on user engagement
Drag and drop email design feature
SMS sends are available

Great for

Full stack email marketing platform that includes SMS sends, creating forms and surveys, landing page creation and a reporting and analytics feature
Track email activity in real-time on platform
Free trial is available
Create multi-variate tests for your emails
Use the tool Send Time Optimization to ensure that your emails land in your users inbox at the right time
Insert a PayPal buy button directly into your emails
Preview how your emails will look before you send
Use the Advanced Spam Checker before you send your campaign to maximise your inbox placement

Be aware that

Free trial is limited to 14 days

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Reply

IN A NUTSHELL

Reply is inbound and outbound automation & sales acceleration platform that puts your outreach on autopilot, still keeping it personal

PRICING

Accounts start from $50 per month

KEY FEATURES

Create a contact database of all your customers
Develop a drip-email campaign
Build email automation rules

Great for

Email validation is a standard feature
Integrates with your existing CRM platform
See a 360 degree view of your customer engagement
Integrates with Gmail, as a lightweight add-on function
Add your team members to Reply and share your email templates with them
Track deliveries, opens and clicks for all the emails you send

Be aware that

The standard account is limited to 200 contacts per month

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MailJet

IN A NUTSHELL

Power your business emails with Mailjet's reliable and effective email solutions. Perfect for any business size

PRICING

Free tier available. Paid accounts start from $8.04 per month

KEY FEATURES

Unlimited contact storage
Drag and drop email builder
Create automated customer journeys

Great for

Mailjet offers predefined scenarios to quickly create and automate email workflows
A/B testing feature built in
Track email stats in real-time
Create custom segments based on user engagement
Track your deliverability stats and work with MailJet's compliance and delivery teams to ensure your emails land in more inboxes
Receive a sign-up form to place on your website
Tailor dynamic email content to your customers and your business

Be aware that

The free tier is limited to 200 emails per day or 6,000 emails per month