Hootsuite Ow.ly review:
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Hootsuite Ow.ly is a URL shortening tool designed to enhance social media marketing efforts. It simplifies sharing, tracking, and analyzing shortened URLs, seamlessly integrating with the Hootsuite Dashboard. With Ow.ly, businesses and marketers can gain valuable insights into audience engagement and optimize their marketing strategies by monitoring the performance of their links.

Pricing

Free tier available. Paid accounts start from £89 per month

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?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor & Reviewer
Craig Mariner
Last Updated May 06, 2023
?
Ease of Use
4.5
Price
1.5
Customer Support
5
Features
4
3.8 out of 5

Craig Mariner, known as the "Energy Ball," is a passionate writer who covers an impressive range of topics.
His dedication and seemingly endless energy have made him a favorite among readers.

When not writing, Craig enjoys spending quality time with his lovely wife Catherine, their two cats, and engaging in various family activities. Committed to excellence and consistently exceeding expectations, Craig is a force to be reckoned with in the world of content creation.

Features

So, what are the key features of Hootsuite Ow.ly?

  • Shorten URLs to make them more manageable and trackable
  • Monitor link performance with click analytics and metrics
  • Integrate seamlessly with the Hootsuite Dashboard for a smooth user experience
  • Secure link sharing with HTTPS for added security
  • Download data as a CSV file for further analysis and reporting

What's great about Hootsuite Ow.ly?

  • Easy-to-use URL shortening tool
  • Detailed link analytics help you measure audience engagement and link performance
  • Seamless integration with the Hootsuite Dashboard
  • Secure link sharing with HTTPS
  • Exportable data for further analysis and reporting

What you need to be aware of:

  • Ow.ly is a part of Hootsuite's ecosystem, which may not be ideal for users who do not use Hootsuite for social media management
  • The free version of Hootsuite offers limited analytics features

Hootsuite Pricing

Professional Plan: Ideal for Individuals and Small Businesses

Price: £89 per month (or skip trial, get 20% off)
  • Users: 1 User
  • Social Accounts: 10 Social accounts
  • Unlimited posts
  • Post scheduling
  • Access to messages in one inbox

Team Plan: Perfect for Growing Teams

Price: £249 per month (or skip trial, get 20% off)
  • Users: 3 Users
  • Social Accounts: 20 Social accounts
  • Everything in Professional, plus:
  • Roles & permissions
  • Assign posts to team members

Business Plan: Robust Solution for Established Businesses

Price: £660 per month
  • Users: 5 Users
  • Social Accounts: 35 Social accounts
  • Everything in Team, plus:
  • Approval workflows
  • Inbound/outbound tagging
  • Content & asset library
  • Hootsuite customer support

Enterprise Plan: Customized Offerings for Large Organizations

Price: Custom pricing (starts at 5 users and 50 social accounts)
  • Users: Starts at 5 users
  • Social Accounts: Starts at 50 social accounts
  • Everything in Business, plus:
  • Social ads management
  • Social ads analytics & reporting
  • Employee advocacy
  • Team productivity reporting

Hootsuite Ow.ly: Supercharge Your Social Media Marketing Efforts

Revolutionizing Your Social Media Campaigns

Elevate your social media campaigns with the power of Hootsuite Ow.ly, a remarkable URL shortening tool that streamlines link management and analysis. Integrated seamlessly within the Hootsuite Dashboard, Ow.ly not only simplifies link management but also empowers you to measure the performance of your shortened URLs with ease.

 

Discover the Benefits of Ow.ly

Transform Your URLs: The Beauty of Brevity and Professionalism

Hootsuite Ow.ly is the perfect solution to unwieldy, lengthy URLs. This tool helps you create shortened URLs that are easily shareable and exude professionalism. Within the Hootsuite Dashboard, you’ll find the process of creating, managing, and analyzing your shortened URLs to be a breeze. When it comes to social media sharing, a concise and clean URL not only looks better but also enhances user experience, leading to higher engagement rates.

Moreover, shortened URLs make it easier for your audience to remember and share your content, expanding your reach and increasing the likelihood of gaining new followers or customers. With Ow.ly, you’re taking a significant step towards improving your brand’s online presence.

 

Harness the Power of Data: Unleash Your Link Analytics Potential

Hootsuite Ow.ly offers more than just link shortening; it provides you with detailed analytics and metrics to help you gauge the performance of your shortened links. These insights are crucial for understanding your audience’s engagement with your content and assessing the overall effectiveness of your social media campaigns.

By utilizing this invaluable data, you can refine your marketing strategies, develop more targeted content, and ultimately create a more personalized experience for your audience. In a world where data is king, Ow.ly empowers you with the knowledge to drive your social media campaigns towards success.

 

Seamless Hootsuite Dashboard Integration: A User Experience Like No Other

Ow.ly’s seamless integration with the Hootsuite Dashboard offers a truly exceptional user experience. By incorporating Ow.ly into the Hootsuite platform, managing and analyzing your shortened links becomes an effortless task. This integration allows you to track the performance of your social media campaigns more efficiently and make data-driven decisions that propel your marketing efforts forward.

Furthermore, the seamless integration means that you can spend more time focusing on crafting engaging content and fine-tuning your marketing strategies, rather than getting bogged down in the technical aspects of link management.

 

Building Trust through Secure Link Sharing

Hootsuite Ow.ly goes the extra mile to ensure the secure sharing of your links with HTTPS. This additional layer of security builds trust with your audience, as they can confidently click on your links knowing that their information is protected. In today’s digital landscape, online security is paramount, and Ow.ly’s secure link sharing feature demonstrates your commitment to safeguarding your audience’s data.

Expand Your Analytical Horizons with Exportable Data

Hootsuite Ow.ly allows you to download your link data as a CSV file, opening up a world of possibilities for further analysis and reporting. This feature empowers you to dive deeper into your link analytics and uncover insights that can shape your social media marketing strategies. By exporting your data, you can integrate it with other analytical tools or create custom reports, ensuring that you have all the information you need to make informed marketing decisions.

?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor & Reviewer
Craig Mariner

Craig Mariner, known as the "Energy Ball," is a passionate writer who covers an impressive range of topics.
His dedication and seemingly endless energy have made him a favorite among readers.

When not writing, Craig enjoys spending quality time with his lovely wife Catherine, their two cats, and engaging in various family activities. Committed to excellence and consistently exceeding expectations, Craig is a force to be reckoned with in the world of content creation.

What do we think?

Hootsuite Ow.ly is an indispensable tool for businesses and marketers seeking to optimize their social media campaigns with shortened URLs and performance tracking.

The presentation of data within the platform is visually appealing and easy to comprehend, allowing users to quickly gather insights and adjust their strategies accordingly.

The simplicity and effectiveness of Hootsuite Ow.ly can’t be overstated. It not only streamlines your social media marketing efforts but also empowers you to make data-driven decisions, ensuring your campaigns are always on point.

Elevate your social media marketing game and experience the joy of using Hootsuite Ow.ly for yourself. Sign up today and witness the remarkable difference it can make in your marketing strategies.

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Editors Rating

3.8 out of 5
Ease of Use
4.5
Price
1.5
Customer Support
5
Features
4

At GrowthSupermarket, we hold ourselves to rigorous editorial standards to empower you to make confident decisions.

Our team invested over 30 hours researching Hootsuite ow.ly, and we provide you with an objective overview of the Hootsuite ow.ly platform's pros and cons, along with any current offers, to help you find the best fit for your needs.