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GrowthSupermarket compares:

URL Shortener Tools

Attaching long, ugly URLs to posts can cause reduced engagement; but removing tracking parameters can inhibit attribution to your social campaigns. URL shortener tools help beautify your links, aggregate traffic and analytics, and even add organic engagement into retargeting audiences.

?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor
Last Updated November 26, 2018
Andrew Marks Headshot GrowthSupermarket
Andrew Marks

Growth Marketing Manager at Sensible Object & Content Manager at GrowthSupermarket. Experienced digital marketing manager with a flair for content strategy, customer acquisition, and product development & analytics.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 45 hours researching URL shortener tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

Pixelme

IN A NUTSHELL

Retarget on all the people who clicked on your link on every ads platform

PRICING

Accounts from $10 per month

KEY FEATURES

  • Create automatic retargeting audiences based on link clicks
  • Pull this information through to Facebook, Instagram, Twitter, LinkedIn, AdWords, Quora & Pinterest ad services

Great for

  • Creating and managing high-value custom audiences based on organic and paid engagement
  • Integrating directly with Buffer to embed all your social links with tracking codes
  • Get device, OS, and geographic data on your potential customers

Be aware that

  • The basic tier only includes one pixel integration, 200 links per month, and unbranded domains
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Rebrandly

IN A NUTSHELL

Custom URL shortener to create, brand, share, track and edit branded short links in order to improve your marketing efforts

PRICING

Free tier available. Paid accounts start from $19 per month

KEY FEATURES

  • Register and create shortened linked from within a single platform
  • Editable link destinations
  • Custom URL slugs and UTM builder

Great for

  • Managing links in your customer's journey and get detailed performance breakdown
  • Increasing brand trust with custom URLs

Be aware that

  • Remarketing scripts only available at $99 per month tier
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Bitly

IN A NUTSHELL

Get the most out of your social and online marketing efforts. Own, understand and activate your best audience

PRICING

Free tier available. Paid accounts start from $495 per month

KEY FEATURES

  • Branded link shorteners
  • Track link performance across multiple social media channels
  • Optimize your mobile content based on device type

Great for

  • Social media managers looking to aggregate the performance and engagement from multiple traffic sources
  • Free solution to link management and performance analysis

Be aware that

  • Data expires after 30 days on the free plan
  • Custom URLs are non-transferable
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Short.cm

IN A NUTSHELL

Short.cm makes short links (vanity urls) on your own domain. Free signup, analytics and API

PRICING

Free tier available. Paid accounts start from $19.99 per month

KEY FEATURES

  • Create branded links easily
  • Chrome, Slack, Zapier and Segment integrations
  • Geotargeting to forward users to the right country or region
  • Detailed analytics

Great for

  • Getting detailed analytics on your link performance based on top referrers, device type, and brower type.
  • Integrating into your product with open APIs

Be aware that

  • A lot of useful features are behind the Small Plan price tier
  • Tiers are capped by redirects per month
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Hootsuite

IN A NUTSHELL

Shorten links, measure traffic, and demonstrate social ROI right inside the Hootsuite dashboard

PRICING

Free tier available. Paid accounts start from $19 per month

KEY FEATURES

  • Schedule social posts across multiple accounts and networks
  • Pull in Hootly links directly to your master reporting dashboard

Great for

  • Teams already using Hootsuite to manage their social presence
  • Getting deeper analytics how your customers are engaging with your content

Be aware that

  • Requires a Hootsuite account
  • More functionality added at higher tiers
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