GrowthSupermarket compares:

URL Shortener Tools

Attaching long, ugly URLs to posts can cause reduced engagement; but removing tracking parameters can inhibit attribution to your social campaigns. URL shortener tools help beautify your links, aggregate traffic and analytics, and even add organic engagement into retargeting audiences.

Page Editor

Last Updated November 26, 2018

Andrew Marks

Growth Marketing Manager at Sensible Object & Content Manager at GrowthSupermarket. Experienced digital marketing manager with a flair for content strategy, customer acquisition, and product development & analytics.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 45 hours researching URL shortener tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

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Pixelme

IN A NUTSHELL

Retarget on all the people who clicked on your link on every ads platform

PRICING

Accounts from $10 per month

KEY FEATURES

Create automatic retargeting audiences based on link clicks
Pull this information through to Facebook, Instagram, Twitter, LinkedIn, AdWords, Quora & Pinterest ad services

Great for

Creating and managing high-value custom audiences based on organic and paid engagement
Integrating directly with Buffer to embed all your social links with tracking codes
Get device, OS, and geographic data on your potential customers

Be aware that

The basic tier only includes one pixel integration, 200 links per month, and unbranded domains

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Rebrandly

IN A NUTSHELL

Custom URL shortener to create, brand, share, track and edit branded short links in order to improve your marketing efforts

PRICING

Free tier available. Paid accounts start from $19 per month

KEY FEATURES

Register and create shortened linked from within a single platform
Editable link destinations
Custom URL slugs and UTM builder

Great for

Managing links in your customer's journey and get detailed performance breakdown
Increasing brand trust with custom URLs

Be aware that

Remarketing scripts only available at $99 per month tier

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Bitly

IN A NUTSHELL

Get the most out of your social and online marketing efforts. Own, understand and activate your best audience

PRICING

Free tier available. Paid accounts start from $495 per month

KEY FEATURES

Branded link shorteners
Track link performance across multiple social media channels
Optimize your mobile content based on device type

Great for

Social media managers looking to aggregate the performance and engagement from multiple traffic sources
Free solution to link management and performance analysis