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GrowthSupermarket compares:

URL Shortener Tools

Attaching long, ugly URLs to posts can cause reduced engagement; but removing tracking parameters can inhibit attribution to your social campaigns. URL shortener tools help beautify your links, aggregate traffic and analytics, and even add organic engagement into retargeting audiences.

?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor
Last Updated November 26, 2018
Andrew Marks Headshot GrowthSupermarket
Andrew Marks

Growth Marketing Manager at Sensible Object & Content Manager at GrowthSupermarket. Experienced digital marketing manager with a flair for content strategy, customer acquisition, and product development & analytics.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 45 hours researching URL shortener tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.
Editors Rating
?
Ease of Use
5
Price
2.5
Customer Support
5
Features
4.5
4.3 out of 5
Visit Site Read our Review

Pixelme

IN A NUTSHELL

Revolutionize your marketing strategy with PixelMe, an all-in-one URL shortening and retargeting solution. Enhance brand identity, segment your audience, and access detailed performance insights to fine-tune your campaigns. Unleash your full marketing potential and drive exceptional results starting today.

PRICING

Accounts from $99 per month

KEY FEATURES

  • Create automatic retargeting audiences based on link clicks
  • Pull this information through to Facebook, Instagram, Twitter, LinkedIn, AdWords, Quora & Pinterest ad services

Great for

  • Creating and managing high-value custom audiences based on organic and paid engagement
  • Integrating directly with Buffer to embed all your social links with tracking codes
  • Get device, OS, and geographic data on your potential customers

Be aware that

  • The basic tier only includes one pixel integration, 200 links per month, and unbranded domains
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Professional Url tracker
Editors Rating
?
Ease of Use
5
Price
4
Customer Support
5
Features
5
4.8 out of 5
Visit Site Read our Review

Bitly

IN A NUTSHELL

Bitly is a link management platform that enables users to create and share short, branded URLs across multiple platforms. With comprehensive link analytics and mobile link management, Bitly helps users gain valuable insights into their link performance and reach a wider audience. Additionally, Bitly integrates seamlessly with social media platforms and enables users to generate QR codes for their links, making it a powerful tool for digital marketing.

PRICING

Free tier available. Paid accounts start from $8 per month

KEY FEATURES

  • Branded link shorteners
  • Track link performance across multiple social media channels
  • Optimize your mobile content based on device type

Great for

  • Social media managers looking to aggregate the performance and engagement from multiple traffic sources
  • Free solution to link management and performance analysis

Be aware that

  • Data expires after 30 days on the free plan
  • Custom URLs are non-transferable
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Rebrand your URL's
Editors Rating
?
Ease of Use
5
Price
2.5
Customer Support
5
Features
3.5
4 out of 5
Visit Site Read our Review

Rebrandly

IN A NUTSHELL

Rebrandly is a custom URL shortener that enhances brand recognition and trust by allowing businesses to create branded short links with their own domain. It offers in-depth analytics, easy link management, seamless integrations, and multi-user collaboration, making it an ideal solution for marketers and SEO professionals to optimize their online presence.

PRICING

Free tier available. Paid accounts start from $13 per month

KEY FEATURES

  • Register and create shortened linked from within a single platform
  • Editable link destinations
  • Custom URL slugs and UTM builder

Great for

  • Managing links in your customer's journey and get detailed performance breakdown
  • Increasing brand trust with custom URLs

Be aware that

  • Remarketing scripts only available at $99 per month tier
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Free account available!
Editors Rating
?
Ease of Use
5
Price
5
Customer Support
4
Features
2.5
4.1 out of 5
Visit Site Read our Review

Short.io

IN A NUTSHELL

Short.io is a versatile link shortening and management platform designed to empower businesses and individuals with efficient link sharing and tracking capabilities. Offering a range of features such as custom domains, geo-targeting, deep linking, and robust integrations, Short.io streamlines the digital marketing process and enhances user engagement. Its user-friendly interface and comprehensive analytics make it a go-to solution for anyone looking to optimize their link management and performance.

PRICING

Free tier available. Paid accounts start from $20 per month

KEY FEATURES

  • Create branded links easily
  • Chrome, Slack, Zapier and Segment integrations
  • Geotargeting to forward users to the right country or region
  • Detailed analytics

Great for

  • Getting detailed analytics on your link performance based on top referrers, device type, and brower type.
  • Integrating into your product with open APIs

Be aware that

  • A lot of useful features are behind the Small Plan price tier
  • Tiers are capped by redirects per month
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Lots of tools available
Editors Rating
?
Ease of Use
4.5
Price
1.5
Customer Support
5
Features
4
3.8 out of 5
Visit Site Read our Review

Hootsuite ow.ly

IN A NUTSHELL

Hootsuite Ow.ly is a URL shortening tool designed to enhance social media marketing efforts. It simplifies sharing, tracking, and analyzing shortened URLs, seamlessly integrating with the Hootsuite Dashboard. With Ow.ly, businesses and marketers can gain valuable insights into audience engagement and optimize their marketing strategies by monitoring the performance of their links.

PRICING

Free tier available. Paid accounts start from £89 per month

KEY FEATURES

  • Schedule social posts across multiple accounts and networks
  • Pull in Hootly links directly to your master reporting dashboard

Great for

  • Teams already using Hootsuite to manage their social presence
  • Getting deeper analytics how your customers are engaging with your content

Be aware that

  • Requires a Hootsuite account
  • More functionality added at higher tiers
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