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GrowthSupermarket compares:

Facebook Marketing Platforms

Save time programming in your social ads and create more sophisticated campaigns with these tools

?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor
Last Updated November 26, 2018
Andrew Marks Headshot GrowthSupermarket
Andrew Marks

Growth Marketing Manager at Sensible Object & Content Manager at GrowthSupermarket. Experienced digital marketing manager with a flair for content strategy, customer acquisition, and product development & analytics.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 85 hours researching Facebook Marketing Platforms. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.
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Smartly.io

IN A NUTSHELL

Smartly.io is the leading Facebook ad optimization solution for agencies and performance marketers

PRICING

Accounts start from €1,000 per month

KEY FEATURES

  • Automate and scale your Facebook and Instagram marketing campaigns
  • Manage your workflow through Smartly.io
  • Receive 24/5 real-time support for technical and campaign-optimization issues

Great for

  • Get the most out of your ad budget with the smartly.io Predictive Budget Allocation, optimization triggers and A/B testing tools
  • Reach new people and show them the products that they’re most likely to buy, or automatically promote well-performing organic page posts to a larger audience
  • Scale your ad creation using product feeds and tools like the Dynamic Image Templates
  • Eliminate manual tasks, launch and clone ads quickly, and streamline your campaign management workflow
  • Retarget your ads based on what users did on your website and set up rules based on whether they viewed, purchased or added products to their shopping cart. These rules can also be used to upsell more profitable products in the same category or cross-sell related products
  • Smartly.io allows you to create triggers and customizable rules to automate any action

Be aware that

  • Smartly.io charges a minimum €1,000 per month or a percentage of your ad spend if you ad spend is over €20,001 per month
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The Next Ad

IN A NUTSHELL

The Next Ad is an advertising automation technology to get you the best campaign results

PRICING

Contact The Next Ad for a quote

KEY FEATURES

  • Manage and scale complex campaigns
  • Automatically optimize your campaigns through machine learning
  • Create detailed reporting dashboards to compare results between ad accounts, campaigns, ad sets and ad creatives

Great for

  • Copy assets across different ad accounts and bulk edit campaigns, on ad sets and ad creatives level
  • Create mass A/B tests easily with multiple ad creation. Find the best performing ad creative assets to empower your strategy
  • Set custom rules on top of your campaign optimisation to test ad creatives and find the best combination of your campaign assets
  • Run campaigns only on the moments that matter most. Publish or pause campaigns based on external data feeds such as products or store visits
  • Integrate your data with Google Analytics and automatically add UTM tags on both ad set and ad creative level
  • Add and create unlimited users and brands to your account

Be aware that

  • The Next Ad was created for companies with large monthly budgets
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AdEspresso

IN A NUTSHELL

A simple, powerful Facebook Ads manager for testing different audiences, copy, and ad format

PRICING

Accounts start from $49 per month

KEY FEATURES

  • Automatic ad optimization
  • Simple interface for configuring campaigns
  • CRM synchronisation with email providers

Great for

  • Create thousands of variants of your Facebook Ads with only three clicks
  • If you use Hootsuite, you can manage organic and paid activity in a single platform
  • Split-testing your campaigns across audience, delivery type, and content to find the best performing ads
  • Customizable dashboards allow you to focus on your key metrics to uncover your top-performing ads
  • Use AdEspresso to build a reporting dashboard and get insights into your campaigns

Be aware that

  • Paid plans are tiered based on Facebook spend
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StitcherAds

IN A NUTSHELL

StitcherAds is the easiest way to build highly automated campaigns on Facebook and Instagram that convert both online and in-store

PRICING

Accounts start from $2,500 per month

KEY FEATURES

  • Optimize and scale your Facebook & Instagram marketing
  • Automated Prospecting and Retargeting
  • Time-saving workflow automation

Great for

  • Connect your product feed to the StitcherAds feed mapping tool to easily correct errors and add custom elements
  • Grow your customer base with automated ads targeting audiences optimized for the best user and product matches
  • Retarget and convert website and in-store traffic with ads based on customers’ behavioral cues
  • Reduce manual tasks in the campaign creation process. Save product sets, audiences, creative, and messaging for reuse
  • Bulk edit bids, budgets, targeting, and creative post launch. Single click for A/B testing. Double click for multivariate testing
  • Use either ready-to-use or customizable dynamic templates to create millions of new creatives instantly
  • Create and manage your own dashboards with metrics important to your business

Be aware that

  • StitcherAds was created for large companies
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Bionic

IN A NUTSHELL

A social advertising platform for social media experts built by social media experts

PRICING

Contact Bionic for a quote

KEY FEATURES

  • Track and measure offline conversions
  • Optimize and automate your Facebook advertising account
  • Get access to a real-time performance dashboard

Great for

  • Bionic’s algorithmic Auto Pilot functionalities systematically monitor, manage and optimise campaigns to deliver the best possible ROAS
  • Automated bidding, budget reallocation and performance based pausing based on CPA, frequency, delivery and fatigue are automatically optimized in the Bionic platform
  • Bionic’s Reach and Engagement functionality chains any two campaigns; sequencing and storytelling by moving remaining budget to the chained counterpart once targets are achieved; delivering CPAs up to 93% below target
  • Eliminate waste by dynamically removing customers from prospecting campaigns when they buy the featured product
  • Dynamically create and populate upsell campaigns to target customers with campaigns featuring products that are linked to recent purchases
  • Understand who the real world customer is in terms of age, education, interests, marital status by store, product range or individual product purchased

Be aware that

  • There is no free trial for the service
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Adparlor

IN A NUTSHELL

AdParlor blends Media Buying and Creative Services at Scale to enhance paid social and display campaigns for sophisticated advertisers. Social Media Advertising for Facebook, Instagram, Snapchat, Twitter, Pinterest and LinkedIn

PRICING

Contact Adparlor for a quote

KEY FEATURES

  • Scale and optimize your Facebook advertising
  • Get early access to new Facebook ad features through Adparlor
  • A Facebook Marketing Partner since 2008

Great for

  • AdParlor’s technology & team efficiently create large numbers of images, videos and ads to enable increasingly tailored and effective ads for every possible customer journey
  • Continual optimization of creative using data and A/B testing to improve results
  • Provides the technology, expertise and data to run and optimize data-driven advertising across Facebook, Instagram, YouTube, Google Display, Snapchat, Twitter, LinkedIn & Pinterest

Be aware that

  • Adparlor was created for companies with large monthly budgets
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Toneden

IN A NUTSHELL

ToneDen is a friendly social marketing platform that gives you the power to reach and sell to the people who matter

PRICING

Contact Toneden for a quote

KEY FEATURES

  • Automatically create and manage every aspect of your campaign
  • Real-time budget optimization
  • Receive daily reports and updates

Great for

  • Use the automated Audience Creator and Targeting Engine to help you build and test multiple audiences at once
  • Input multiple creative options and Toneden will test all possible combinations to build an ad guaranteed to maximize clicks and conversions
  • Manage your Facebook Messages through the Toneden platform
  • Create mobile landing pages

Be aware that

  • The Toneden platform has a learning curve before you get the most out of the platform
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Driftrock

IN A NUTSHELL

Connects advertising, lead and customer data by extending your CRM to social. Data and insights to get to know your customer better

PRICING

Accounts start from $135 per month

KEY FEATURES

  • Automatically sync your CRM with Facebook audiences
  • Lead analysis and segmentation
  • Track your leads across platforms

Great for

  • Automatically updating your Facebook audiences and exclusion lists
  • Leveraging your CRM across social media platforms
  • Integrate your social presence with custom audiences to improve the performance of your campaigns

Be aware that

  • The system is reliant on a functional CRM in order to deliver the best results
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