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GrowthSupermarket compares:

SEO Rank Tracking Tools

Rank tracking tools allow you to monitor where your site is ranking for key search terms. You can also configure alerts for when your site drops below a certain rank or rises above the pack!

?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor
Last Updated January 02, 2019
Ryan Murton
Ryan Murton

Ryan Murton is the Head of SEO & ASO at Badoo & Bumble. With over 10 years experience in online marketing, he has worked across various industries. He also consults for numerous well-known brands.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 95 hours researching SEO Rank Tracking tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.
Editors Rating
?
Ease of Use
4.5
Price
5
Customer Support
5
Features
4.5
4.8 out of 5
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SEMrush

IN A NUTSHELL

SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research

PRICING

Accounts start from $99.95 per month

KEY FEATURES

  • Track organic keyword rankings
  • Run a technical SEO audit
  • Analyse and audit your backlinks

Great for

  • Link your Google Analytics account with SEMrush and unlock the 'not provided' keywords to gain an insight into the organic keywords driving the most traffic to your site
  • Use the position tracking tool to track your website's ranking for target keywords, the data in the tool updates daily
  • Check your site's health with the Site Audit feature, SEMrush will list out the issues which need to be fixed and will prioritise the top issues
  • Integrate SEMrush with your Google Search Consule and audit evaluate all the backlinks which are referring traffic to your site, SEMrush will scan the links and determine if they are safe or not
  • Use the On Page SEO checker to analyze Google ranking factors affecting your website’s performance

Be aware that

  • The entry level account is limited to 1 user
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Editors Rating
?
Ease of Use
4.5
Price
4.5
Customer Support
5
Features
4
4.5 out of 5
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Ahrefs

IN A NUTSHELL

Ahrefs is a toolset for SEO & marketing running on Big Data. We cover backlink checking, competitor analysis, keyword research and more

PRICING

Accounts start from $99 per month

KEY FEATURES

  • Track your desktop and mobile rankings for any location
  • Receive a notification when you loose or create a new backlink
  • Run a site audit through Ahrefs and discover common SEO issues

Great for

  • Create automated and scheduled reports for how your keywords are tracking & get them sent to you daily, weekly or month
  • Use Rank Tracker to plot on a graph how your keyword has been performing historically
  • Run in-depth backlink analysis and review all the links which are referring traffic to your site
  • Receive Web Mention Alerts, which will send you a notification whenever your brand or a keyword you're interested in gets mentioned online

Be aware that

  • The entry level account is limited to tracking 300 keywords
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Editors Rating
?
Ease of Use
4
Price
3.5
Customer Support
5
Features
3.5
4 out of 5
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Moz Pro

IN A NUTSHELL

Moz Pro is our all-in-one suite of SEO tools. Crawl and audit your site(s), discover link building goals, explore on-page optimization opportunities, enjoy automated reporting, and better understand your visitors with our keyword research tool (Moz Keyword Explorer)

PRICING

Accounts start from $99 per month

KEY FEATURES

  • Track your keyword rankings over time
  • Crawl and audit your sites and find potential SEO issues
  • Website your website pages to be SEO friendly

Great for

  • Compare how your keywords are ranking for both desktop and mobile searches
  • Review your competitors and see what keywords they are ranking for
  • Get insight into your website’s authority and rankings and see which pages need more attention
  • Discover link building opportunities by finding website that mention your site but don't currently include a link
  • Avoid penalties by finding links which be followed, either reach out to their webmaster or contact Google to disavow the link
  • Build custom reports which show your key metrics and schedule them to be sent automatically every day, week or month

Be aware that

  • The entry level account is limited to tracking 300 keywords
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Editors Rating
?
Ease of Use
4
Price
4.5
Customer Support
4
Features
4.5
4.3 out of 5
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SE Ranking

IN A NUTSHELL

The website ranking software for business, agencies and SEO specialist. Online SEO tool for marketing strategy: monitor, test, analyze with SE Ranking

PRICING

Accounts start from $4 per month (billed annually)

KEY FEATURES

  • Track the real-time ranking of your website's keywords
  • Discover, monitor and control all your backlinks
  • Run a deep-site audit with SEranking

Great for

  • Track your keyword rankings in Google, Yahoo and Bing for all languages and countries detailed up to the zip-code
  • Get keyword rankings for mobile and desktop search results, Google Maps results are tracked as well
  • Monitor your competitors keywords at no additional cost
  • Use the Page Changes Monitoring Tool to get scheduled alerts whenever there is a change to your or your competitors website, this can include on-page content, metadata and links
  • Create custom reports and schedule them to be sent our on a regular basis

Be aware that

  • The entry level account is limited to tracking 50 keywords
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Editors Rating
?
Ease of Use
4
Price
3.5
Customer Support
4
Features
3.5
3.8 out of 5
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Unamo

IN A NUTSHELL

Powerful, yet easy to use SEO tools. Track the success of your Search Engine Optimisation strategies

PRICING

Accounts start from $19 per month

KEY FEATURES

  • Daily keyword rankings for mobile and desktop devices for your website
  • Understand how and when SERP features appear and disappear for your keywords
  • Track keywords in multiple regions of a country all from a single campaign

Great for

  • Integrate your Google Search Console and Google Analytics properties with Unamo
  • Discover who links to your site, the anchor text, link quality, and country code of the linking domain
  • Find on-page optimization errors on your webpages and quickly fix them for better search visibility
  • Visualize and send fully interactive SERP screenshots that feature every URL you’re ranking for in the top 10 or 100 results
  • Send manual or automated reports to team members and clients at whichever intervals you choose

Be aware that

  • The entry level account is limited to tracking 100 keywords
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Editors Rating
?
Ease of Use
4.5
Price
4.5
Customer Support
5
Features
3.5
4.4 out of 5
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AWR

IN A NUTSHELL

Fresh rankings daily, weekly and on demand. For desktop, mobile and local searches. Packed nicely into white label reports. Accessible from any device

PRICING

Accounts start from $49 per month

KEY FEATURES

  • Track your keywords online for multiple search engines and locations
  • Track your local keywords at a city-level
  • Get fresh ranking data on demand

Great for

  • Tracking your ranking performance over many local geographical regions and across search engines
  • Create whitelabel reports which you can customize and brand with your logo
  • Integrate AWR with Google Analytics and see traffic data in your rankings report
  • Integrate with Google Search Consule and visualise your keyword performance over time
  • Add an unlimited amount of users to your AWR account

Be aware that

  • The entry level account is limited to tracking 2,000 keywords
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Editors Rating
?
Ease of Use
3.5
Price
2
Customer Support
3.5
Features
2.5
2.9 out of 5
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Searchmetrics

IN A NUTSHELL

The Searchmetrics Suite for enterprise companies is the global leader in SEO marketing and analytics, SEO optimization, social and content marketing

PRICING

Contact Searchmetrics to receive a quote

KEY FEATURES

  • Analyze SEO factors such as rankings and backlinks for over 130 countries
  • Cover multiple search engines including Google, Bing, Yandex, Baidu, Naver, Seznam and more
  • Analyze and rate the quality of backlinks

Great for

  • Receive optimization tips for site and internal link structure to maximize relevance and visibility
  • Integrate your Searchmetrics account with the following platforms: Google Analytics, Google Search Console, Adobe Analytics, IBM Digital Analytics, Webtrends, Webtrekk, AT Internet and etracker
  • Analyze local SEO results for 485 city-search-engine-combinations across 14 countries
  • Track search performance of iOS and Android mobile apps within the App Pack
  • Conduct a site audit and identify top impact opportunities for improvement and leverage a step-by-step, guided approach to increase ranking and overall visibility for top keywords and pages

Be aware that

  • The Searchmetrics platform has a learning curve to understanding all the functions available
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Why should you track your SEO rankings?

Tracking your SEO rankings are the key to measuring the effectiveness of your SEO campaigns – without being able to see these results, it’s next to impossible to optimize your efforts. There are 200+ factors that affect search rankings on Google, and the algorithm is updated over 500+ times each year.

Due to the regularity of these algorithm updates, it’s crucial to keep an eye on your rankings so that you can respond quickly if an issue arises that causes your pages to slip down the results page. The sooner you are able to implement a fix to your site or adjust your SEO strategy, the quicker you may be able to recover your rankings!

Top reasons to track your SEO rankings

First of all: What should you focus on when tracking your SEO rankings?

When reviewing your results, prioritize your target keywords (and rankings for those keywords) based on search volume. Start by reviewing your most important search terms – these are high-volume and high-intent terms that are very likely to convert. Next, review your medium competition search terms – these are slightly less valuable but still valuable in aggregate.

Lastly, focus on long-tail search terms; these are often quite low-volume but can drive valuable traffic if optimized correctly. If you are employing a content strategy, then these long-tail keywords will be relatively easy to start ranking for.

What metrics should you look at?

  • Overall search visibility (impressions) of your website & rankings across all pages
  • Whether impression growth or shrinkage is specific to certain pages (or not)
  • Visibility and Google impression counts across different countries
  • Daily rankings and updates for your competitors

What SEO Rank Tracking Tools are available?

SEMrush – SEMrush is an affordable solution, and tracks rankings daily. You can scale your keyword lists as much as you like, but their pricing scales up as your lists grow. SEMrush also offers onsite auditing and backlink checking tools to review your SEO performance over time.

Ahrefs – Ahrefs is another affordable option, and presents another good tool for tracking rankings daily. At present, Ahrefs is spending a lot of time and money into R&D, and are releasing monthly new features monthly. It’s suggested that you review their features in more detail to make sure you’ll get the most use out of the tool.

Moz – Formerly SEOmoz. Moz is a good SEO solution for smaller businesses and SMEs. It has a fairly good range of tools to keep your SEO strategy running over. Founded originally by the SEO industry veteran, Rand Fishkin, Moz is currently working to keep up with the advances that SEMrush and Ahrefs have made recently.

Searchmetrics – Searchmetrics only offers custom pricing for clients, and it can be very expensive. Searchmetrics was one of the best tools around for a while, but competitors have left them far behind in terms of value and feature breadth as it stands.

What should be your next steps for SEO?

When selecting an SEO rank tracking tool, the main things you should review are whether the tool fits in your budget and will be able to support the level of tracking you require.

Typically, the factors that increase the cost of these tools are: the number of keywords you track, the number of territories you track, and how often you need ranking checks to be made. Some tools only check the rankings weekly, and support paid upgrades to your subscription to allow you to check rankings daily.

Before purchasing a tool, it’s recommended that you try them to ensure that they have all the features and scalability that you need to get your SEO engine purring. Many tools have discounts if you purchase an annual subscription rather than a monthly subscription, so if you envision SEO being a long-term pillar in your digital marketing strategy – and, frankly, SEO is a long game – these can be valuable savings.

Tracking your SEO rankings is one of many steps that you need to take in order to deliver meaningful results for your campaigns. We also have resources available if you’re looking to research your keyword lists, track your backlinks, and give your site an SEO audit.

With these tools to hand, your business can keep an eye on your SEO rankings and start making meaningful gains across your SEO strategy… Good luck!